Lead Brand & Video Product Marketing Manager
SNAP, Inc.
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Job summary
Snap Inc. is seeking a Lead, Product Marketing Manager for its Brand Product Marketing team to drive go-to-market for video solutions across Snapchat surfaces.
You'll own positioning, enable sales, and gather advertiser feedback to influence product strategy, while tracking KPIs and coordinating with product, sales, and leadership to grow brand advertising in a dynamic social and CTV landscape. This role requires eight-plus years in product marketing, strong storytelling, and ability to lead in
Qualifications
- BS/BA degree or equivalent years of experience.
- 8+ years of experience in product marketing, product strategy, or relevant digital marketing roles.
- Experience in product marketing for brand advertising, video, or media products.
Responsibilities
- Own the go-to-market strategy for Snap's video solutions across surfaces.
- Develop positioning, narrative, and sales activation plans for the Brand portfolio.
- Gather advertiser feedback to inform product strategy and roadmaps.
- Understand the social/CTV landscape and differentiate Snap's offerings.
- Create sales enablement materials and programs to drive adoption and revenue.
- Define and track KPIs for adoption, advertiser satisfaction, and revenue.
- Establish feedback loops between advertisers, sales, and product teams.
Skills
Education
Tools
Job description
Snap Inc. is seeking a Lead, Product Marketing Manager for its Brand Product Marketing team to drive go-to-market for video solutions across Snapchat surfaces.
You'll own positioning, enable sales, and gather advertiser feedback to influence product strategy, while tracking KPIs and coordinating with product, sales, and leadership to grow brand advertising in a dynamic social and CTV landscape. This role requires eight-plus years in product marketing, strong storytelling, and ability to lead in
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