Brand Activation Manager — Hybrid, Global Growth

The Judge Group; Pennsylvania; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k match

Healthcare benefits

Job summary

The Judge Group is seeking a Brand Manager in Northampton County, PA (hybrid) to lead brand activation and consumer experiences. The role emphasizes strategy-to-execution, cross-functional collaboration, and measurable outcomes across key product categories and seasonal campaigns.

Ideal candidates bring 5+ years in brand marketing, strong MS Office skills, and experience guiding multi-faceted programs with internal teams and external partners. This position offers competitive benefits and PTO.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in brand marketing, integrated marketing, or shopper marketing.
• Strong proficiency with Microsoft Office applications (PowerPoint, Excel, Word).

Responsibilities

• Develop annual marketing activation strategies to drive awareness, engagement, consideration, and conversion across product categories.
• Lead integrated activation plans with sales, shopper marketing, digital marketing, partnerships, and cross-functional teams.
• Collaborate with marketing, sales, and global stakeholders to ensure alignment and operational efficiency.
• Translate consumer and marketplace insights into campaigns that generate demand and engagement.
• Create activation briefs and toolkits for agencies and internal partners within budgets and timelines.
• Analyze campaign performance to inform future planning and optimize ROI.
• Support retail marketing programs across channels and retail environments.

Skills

Strategic thinking

Cross-functional collaboration

Communication

Project management

Detail-oriented

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

MS Office (PowerPoint, Excel, Word)

Job description

The Judge Group is seeking a Brand Manager in Northampton County, PA (hybrid) to lead brand activation and consumer experiences. The role emphasizes strategy-to-execution, cross-functional collaboration, and measurable outcomes across key product categories and seasonal campaigns.

Ideal candidates bring 5+ years in brand marketing, strong MS Office skills, and experience guiding multi-faceted programs with internal teams and external partners. This position offers competitive benefits and PTO.