Experiential Brand Activation Lead

Trove Brands; Lehi (UT); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and 401

Paid Time Off

Maternity/Paternity leave

Fully equipped fitness center

Yoga studio

Nap room

And much more!

Job summary

Trove Brands is seeking a Brand Activation Specialist to bring our brands to life through consumer experiences. This in-office role at our HQ in Lehi, Utah, requires strategy and hands-on execution across product launches, campaigns, and events.

You will lead surprise-and-delight programs, plan activation strategies, and collaborate with Creative, Sales, E-commerce, and PR teams to deliver on-time activations within budget. A bachelor’s degree and travel ability are essential.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Demonstrated ability to manage multiple projects and priorities in a fast-paced, cross-functional environment.
• Strong project management, organizational, and vendor/event coordination skills.
• Exceptional written and verbal communication abilities.
• Proficiency in Microsoft Office and familiarity with marketing or project management tools.
• Ability to travel to support activations and events.

Responsibilities

• Own and evolve the brand’s surprise & delight program and identify opportunities across the consumer journey.
• Plan and execute annual activation strategies and campaigns for product launches and seasonal moments.
• Develop multi-channel activation plans with timelines, themes, events, and giveaways.
• Collaborate with Creative, Sales, E-commerce, and PR to execute activations on time and within budget.
• Manage activation budgets, vendor relations, events logistics, and on-site execution.
• Monitor campaign performance and KPIs to inform improvements.
• Maintain strong product and brand knowledge to inform activation messaging.
• Represent the brand at activations and events, including travel as needed.

Skills

Project management

Organizational skills

Vendor/event coordination

Communication skills

MS Office proficiency

Willingness to travel

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

Trove Brands is seeking a Brand Activation Specialist to bring our brands to life through consumer experiences. This in-office role at our HQ in Lehi, Utah, requires strategy and hands-on execution across product launches, campaigns, and events.

You will lead surprise-and-delight programs, plan activation strategies, and collaborate with Creative, Sales, E-commerce, and PR teams to deliver on-time activations within budget. A bachelor’s degree and travel ability are essential.