Senior Brand Partnerships Lead — Activation & Growth (Remote)

Group O, Inc.; United States; Hybrid; USD 140,000 - 180,000; Full time

Job summary

Group O, Inc. is seeking a Sr. Lead Brand Marketing Partnership to guide strategic activations for live events and marketing initiatives.

You will drive a cohesive, results-oriented partnership program across internal teams and external partners, reporting to the Business Analytics department. The role requires 7–10 years in partnership management or marketing, strong leadership, analytics, and the ability to scale activations for B2C and B2B audiences.

Qualifications

• 7–10 years of proven partnership management or marketing experience.
• Strong leadership and team development skills.
• Excellent communication and stakeholder management abilities.
• Ability to analyze performance metrics and ROI.
• Strategic thinker with a results-oriented mindset.

Responsibilities

• Set strategic vision and direction for partnership activations.
• Identify and drive large-scale sponsorship opportunities.
• Lead end-to-end activation programs with cross-functional teams.
• Refine B2C and B2B strategies with internal teams and external agencies.
• Activate content and third-party partnerships to boost brand presence.
• Collaborate on earned media to increase awareness beyond core targets.
• Drive customer acquisition initiatives and reduce churn.
• Align marketing plans with go-to-market strategies leveraging partnerships.
• Analyze performance metrics with insights teams and optimize investments.
• Coach and mentor the team; manage budget and report ROI to leadership.

Skills

Leadership

Analytics

Communication

Collaboration

Strategic thinking

Education

College degree or equivalent experience

Job description

Sr. Lead Brand Marketing Partnership

Department: Business Analytics

Employment Type: Full Time

Location: Remote - United States

Reporting To: Michael Horan

Compensation: $140,000 - $180,000 / year

Description

The Sr. Lead Brand Marketing Partnership for one of clients will lead a dynamic team dedicated to activating the their brand through innovative strategies across a variety of live events and marketing initiatives.
You will set a strategic vision for partnership activations, collaborating with internal teams to ensure a cohesive and integrated approach that drives results.

Job Responsibilities

Essential Functions:

• Strategic Vision & Leadership: Establish and communicate the strategic direction for partnership
  activation, ensuring alignment with overall business objectives and customer communication plans
  across various departments.
• Sponsorship & Partnership Development: Identify and drive large-scale sponsorship opportunities
  that enhance brand visibility and engagement.
• End-to-End Activation Programs: Lead the development of comprehensive activation programs in
  collaboration with business, brand, creative, social media, and experiential teams to achieve
  targeted objectives.
• Brand Investment Vision Evolution: Work with internal teams and external agencies to refine B2C
  and B2B strategies, balancing long-term business success with immediate goals.
• Programmer Content and Third-Party Partner Relationship Activation: Manage and activate
  relationships across various content and third-party partners to enhance brand presence.
• Earned Media: Collaborate with external communications teams to drive earned media. Increase
  awareness through third-party partnerships to drive incremental reach beyond DIRECTV consumer
  and media targets.
• Customer Acquisition Strategy: Drive initiatives aimed at increasing customer acquisition and
  reducing churn, leveraging growth strategies.
• Market Plan Alignment: Define and ensure alignment with marketing teams for a
  comprehensive go-to-market strategy that leverages partnerships as an extension of their sales
  channel.
• Cross-Functional Collaboration: Work closely with advanced analytics and insights teams to analyze
  performance metrics, monitor partnership investments, and identify areas for improvement.
• Team Leadership & Development: Coach and mentor your team to deliver exceptional
  performance, fostering a culture of innovation and excellence.
• Budget Management: Oversee activations to ensure they remain within budget and align with
  strategic goals, maximizing the effectiveness of partnership investments.
• Performance Analysis & Reporting: Present updates on key partner activations to senior leadership,
  highlighting insights and recommendations to inform strategy and execution. Inclusive of robust
  measurement plans to demonstrate the return on investment (ROI) of partnership initiatives,
  ensuring that goals are met and exceeded.

Position type:

• Full time
• Approximately 12 months planned, with potential extension

Expected hours of work:

• Days, shift and overtime not specified.

Travel:

• Approximately 25%–50% domestic travel; overnight requirements not specified.

Job Qualifications

Education/Certifications:

• Required: College degree or equivalent experience.

Experience:

• 7–10 years of proven experience in partnership management, marketing, or a related field, with a strong track record of driving successful activations. Preferred: Not separately specified.

Skills and Qualifications:

• Exceptional leadership and team development skills.
• Strong analytical skills with experience in performance measurement and ROI analysis.
• Excellent communication and stakeholder management abilities.
• Ability to work collaboratively across diverse teams and functions.
• Strategic thinker with a results-oriented mindset.

Physical Requirements: N/A

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed, as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.