Brand Activation & Content Strategist

UCS Spirit; Lincolnton, Northern (NC, KY); Hybrid; USD 80,000 - 110,000; Full time

Job summary

UCS Spirit is seeking a seasoned Brand Marketer to translate strategy into messaging and content across channels. You will own the annual calendar, drive full-funnel content, and partner with creative teams to deliver cohesive brand experiences for athletic clients.

You will develop campaigns, manage email nurture programs, and enable sales with on-brand materials. A proven track record in B2B marketing and content leadership is essential.

Qualifications

• Proven ability to translate brand strategy into consistent messaging across channels.
• Strong writing, editing, and storytelling for varied audiences and formats.
• Experience owning multi-channel campaigns from strategy to execution.

Responsibilities

• Translate brand strategy into messaging, content, campaigns, and customer experiences.
• Act as brand steward ensuring UCS Spirit communicates expertise, quality, and credibility.
• Own annual marketing and editorial calendar aligned with product launches and events.
• Develop full-funnel content strategies guiding audiences from awareness to advocacy.
• Create and manage content across website, email, social, catalogs, and PR.
• Build content briefs, owners, milestones, and approvals; coordinate with agencies.
• Develop campaigns for athletic directors, coaches, dealers, and administrators.
• Lead email campaigns and nurture programs for acquisition, education, reactivation, retention.
• Collaborate with digital marketing to create landing pages and CTAs for conversions.
• Test subject lines and formats; optimize content for engagement and conversion.
• Support product launches and sales enablement with on-brand content.

Skills

Brand marketing

Content marketing

Written communication

Project management

Email marketing

SEO knowledge

B2B marketing

Marketing automation

Education

Bachelor's degree

Tools

Salesforce CRM

HubSpot

Google Analytics

Job description

UCS Spirit is seeking a seasoned Brand Marketer to translate strategy into messaging and content across channels. You will own the annual calendar, drive full-funnel content, and partner with creative teams to deliver cohesive brand experiences for athletic clients.

You will develop campaigns, manage email nurture programs, and enable sales with on-brand materials. A proven track record in B2B marketing and content leadership is essential.