Brand & Content Marketing Specialist

Campus Federal; Baton Rouge (LA); On-site; USD 60,000 - 85,000; Full time

Job summary

Campus Federal is seeking a Marketing Communications Specialist to craft compelling content across email, social, web, and PR channels. You will develop and manage editorial calendars, ensuring timely and strategic communications that align with product launches and organizational initiatives.

The ideal candidate brings strong writing, editing, and proofreading skills, plus experience managing social media and SEO-driven content.

Qualifications

• Bachelor's degree in Communications, Journalism, English, Marketing, or a related field.
• 5-7 years of experience in content development, marketing communications, journalism, public relations, or a related discipline.
• Exceptional writing, editing, and proofreading skills across multiple communication channels.
• Basic graphic design skills and familiarity with design tools such as Adobe Creative Suite or Canva.
• Experience managing social media platforms and content calendars.
• Strong understanding of digital marketing, content strategy, SEO, and audience engagement.
• Ability to manage multiple projects, meet deadlines, and collaborate effectively across teams.
• Proficiency with content creation, marketing, and social media management tools.

Responsibilities

• Create and manage engaging content for email marketing, social media, website pages, blogs, digital campaigns, public relations efforts, presentations, video scripts, and other marketing materials.
• Manage social media content planning, copywriting, publishing, and community engagement across platforms.
• Develop and maintain editorial calendars to ensure timely, consistent, and strategic communications.
• Collaborate with marketing, business units, and leadership teams to create messaging that supports products, services, campaigns, and organizational initiatives.
• Ensure a consistent and compelling brand voice across all communication channels.
• Serve as a trusted communications resource by reviewing and refining content for accuracy, clarity, compliance, and brand alignment.
• Support public relations, community partnerships, sponsorships, events, and outreach initiatives through strategic communications and promotional content.
• Apply SEO and digital content best practices to improve visibility, engagement, and performance.
• Monitor content and campaign performance and recommend opportunities for continuous improvement.
• Stay current on marketing, communications, digital media, and financial services trends to bring fresh ideas and innovative approaches to member engagement.

Skills

Content writing

Editing

SEO basics

Social media

Team collaboration

Education

Bachelor's degree

Tools

Adobe Creative Suite

Canva

CMS tools

Job description

Campus Federal is seeking a Marketing Communications Specialist to craft compelling content across email, social, web, and PR channels. You will develop and manage editorial calendars, ensuring timely and strategic communications that align with product launches and organizational initiatives.

The ideal candidate brings strong writing, editing, and proofreading skills, plus experience managing social media and SEO-driven content.