Bookseller & Social Coordinator: Community & Content Lead

Books A Million; Abilene (TX); On-site; USD 30,000 - 42,000; Full time

Job summary

Books A Million in Abilene, TX is seeking a Social Coordinator to manage store social profiles, create content calendars, and post brand-aligned updates across platforms. The role emphasizes timely posting, engaging with customers, monitoring comments during business hours, and following Brand Standards while supporting merchandising and community outreach.

You will collaborate with store leadership, escalate safety or legal issues when needed, and uphold loss prevention guidelines to protect

Responsibilities

• Consistently posts content within established timelines and in alignment with the Store Social Coordinator Brand Standards.
• Maintain assigned business profiles, ensuring category information, hours, location, and contact information are accurate, and respond to customer reviews on a consistent cadence.
• Build and maintain a content calendar to plan posts in advance across platforms.
• Create and select content using corporate-approved templates, logos, and brand colors — never modifying or recreating brand assets.
• Rotate content across established pillars: new arrivals/product, staff picks, community/local tie-ins, store moments, promotions/events, and engagement content.
• Write in a brand-appropriate voice that reflects the assigned chain's tone (BAM/YOMO or 2nd & Charles) while allowing authentic local personality to come through.
• Monitor and respond to comments and direct messages consistently and within business hours, prioritizing genuine engagement to build lasting community relationships.
• Recognize and immediately elevate any comment or message involving safety, legal exposure, HR sensitive allegations, or media/influencer inquiries to the General Manager or Manager on Duty — never respond to these independently.
• Provides customers with the highest level of customer service by greeting each customer, communicating and assisting customers with questions and orders, and efficient cashiering.
• Sales of all products and promotion of point of sale initiatives including Membership programs, Magazine for Millionaires program, Educator programs, and other company-sponsored programs.
• Balances cash drawer following each register shift within allowable variances as identified in the Loss Prevention Policy.
• Delivers and places product on the sales floor in accordance with merchandising guidelines and timelines.
• Recovers the sales floor during each shift, including, but not limited to picking up items, shelving books and product, straightening bookshelves and tables, and store housekeeping tasks as required.
• Protects company assets by adhering to all loss prevention standards and acting with integrity in all transactions.
• Other duties as assigned including, but not limited to assisting in other departments, receiving shipments, small fixture assembly and maintenance, assisting with inventory, and restroom cleanliness.

Job description

Books A Million in Abilene, TX is seeking a Social Coordinator to manage store social profiles, create content calendars, and post brand-aligned updates across platforms. The role emphasizes timely posting, engaging with customers, monitoring comments during business hours, and following Brand Standards while supporting merchandising and community outreach.

You will collaborate with store leadership, escalate safety or legal issues when needed, and uphold loss prevention guidelines to protect