BMW and Mini GENIUS

Sloane Toyota Inc; Allentown (Lehigh County); On-site; USD 25,000 - 39,000; Full time

Job summary

BMW Mini of Allentown is seeking a Genius to provide product information and demonstrations, acting as a product expert and customer-service oriented advisor. The role focuses on customer interaction rather than traditional sales and requires passion for BMW/Mini branding.

The Genius will engage with guests in person and by phone, explaining ownership benefits and engineering advantages, while maintaining a high standard of professional communication and hospitality.

Qualifications

• 1 year in upscale, retail, or customer-centric environment preferred.
• Must communicate in non-technical terms with clients who have varying levels of technical knowledge.
• Comfort in interacting with clients via phone and in person.
• Excellent verbal and written communication, especially via email.

Responsibilities

• Provide product information and demonstrations to customers.
• Assist guests through the ownership experience and explain BMW/Mini benefits and engineering features.
• Maintain a high-quality brand image and deliver a pressure-free ownership experience.

Skills

Tech savvy

Customer service

Communication

Job description

BMW and Mini GENIUS

Full Time

BMW Mini of Allentown has a unique opportunity available to join in the automotive industry.

A Genius provides clients with comprehensive product information throughout the ownership experience. This is not a sales position.

Instead, your focus will be customer interaction and product demonstration. Unlike a traditional sales role, our Genius is a product expert and customer service-oriented position. We currently have openings at our location for BMW Genius or Mini Genius. MINI, a British automotive brand, has been owned by BMW Group for over 20 years - a powerful partnership, marked by German engineering, that’s brought us to new heights of MINIness.

Given the complexity of today's cars, BMW and Mini Geniuses are customers' go-to advisors for product understanding before, during, and after each purchase.

Requirements:

• You must be tech savvy
• Hospitality, technical customer support, and/or consumer electronic experience a plus.
• Must be patient and able to communicate in non-technical terms with clients who have very little technical knowledge.
• Comfort in interacting with clients via phone and in person.
• Excellent verbal and written communication skills; specifically when communicating by email.
• 1 year in upscale, retail, or customer- centric environment preferred
• Absolute passion about all things BMW or Mini ; promote high quality brand image.
• Ability to multi task
• When applicable , factory training must be successfully completed
• This position receives hourly pay with fast advancement

A Genius provides a pressure-free ownership experience. One that helps guests better understand the operation, benefits and value of BMW and Mini innovations and engineering advantages. This higher degree of understanding will help guests better appreciate their vehicles, which in turn create a stronger emotional connection to the brand.

BMW Mini of Allentown is a member of The Sloane Automotive Group. We provide the training that you need to succeed!