Bilingual Marketing Specialist: Spanish Campaigns (Remote)

LifeWay Christian Resources; United States; Remote; USD 55,000 - 85,000; Full time

Job summary

Lifeway Christian Resources is seeking a bilingual Marketing Specialist to lead campaigns for Spanish-language resources, products, and events worldwide. You will collaborate with authors, vendors, and internal teams across domestic and international markets to ensure campaigns are culturally resonant and on-brand.

You will contribute insights from research to strategic planning while managing content formats—from email and social to print and conference materials—delivering impact for

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field required.
• Master's degree preferred.
• Fully bilingual in Spanish and English, written and oral.

Responsibilities

• Executes marketing campaigns and tactics for the Spanish-speaking/global market, including email, social, print, and catalogs.
• Coordinate with internal teams, authors, vendors, and partners to ensure content is culturally relevant and accurate for Spanish-speaking audiences.
• Support research and analysis activities—surveys, market trends, and customer insights—to inform strategies.
• Assist with vendor, author, and ministry-partner coordination for the Spanish-speaking/global market, including scheduling and translation review.
• Participate in strategic planning for the Spanish resource area, contributing insights and research-based input.
• Track campaign timelines, collect performance data, and flag issues for managers.
• Monitor Spanish-language social media and other channels, reporting engagement trends.
• Maintain marketing calendars and inputs content into project management tools.
• Share learnings and contribute to team knowledge sharing.
• Travel limited to 2-4 times per year, typically overnight.

Skills

Bilingual

Campaign Execution

Content Creation

Campaign Management

Vendor Coordination

Attention to Detail

Storytelling

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Master's degree - preferred

Job description

Lifeway Christian Resources is seeking a bilingual Marketing Specialist to lead campaigns for Spanish-language resources, products, and events worldwide. You will collaborate with authors, vendors, and internal teams across domestic and international markets to ensure campaigns are culturally resonant and on-brand.

You will contribute insights from research to strategic planning while managing content formats—from email and social to print and conference materials—delivering impact for