Marketing Specialist - Global

LifeWay Christian Resources; Northern (KY); Hybrid; USD 45,000 - 65,000; Full time

Benefits offered by this job

Remote work eligible

Equipment provided

Travel for team gatherings

Job summary

LifeWay Christian Resources is seeking a fully remote Marketing Specialist fluent in English and Spanish to lead the execution of campaigns targeting Spanish-speaking audiences worldwide. The role collaborates with authors, vendors, and internal teams across domestic and international markets to ensure culturally resonant, on-brand content.

You will contribute insights, manage assets, and support cross-market initiatives while traveling 2–4 times a year for key team gatherings.

Qualifications

• Bachelor's degree in Marketing or related field required; Master's preferred.
• Fully bilingual in Spanish and English (written and oral).
• 1–2 years of marketing campaign execution experience, ideally in bilingual/global contexts.
• Strong relationship-building and communication skills; able to manage multiple tasks.

Responsibilities

• Execute marketing campaigns for Lifeway's Spanish-language resources and events across domestic and international markets.
• Coordinate with authors, vendors, and internal teams to ensure culturally relevant, linguistically accurate assets.
• Support research and analysis to inform messaging for the Spanish-speaking market.
• Assist with vendor, author, and ministry-partner coordination and translation review.

Skills

Bilingual (English/Spanish)

Campaign execution

Content creation

Project coordination

Stakeholder management

Attention to detail

Education

Bachelor's degree in Marketing

Master's degree

Tools

Microsoft 365

Job description

Overview

Lifeway is seeking a bilingual Remote Marketing Specialist to lead the execution of marketing campaigns that drive awareness, engagement, and revenue for Lifeway's Spanish-language resources, products, and events among Spanish-speaking audiences worldwide. This role sits at the intersection of cultural strategy and hands-on campaign execution, collaborating with authors, creative vendors, and internal teams across both domestic and international markets. You will contribute research-informed insights to strategicplanning discussions while ensuring every campaign touchpoint is linguisticallyaccurate, culturally resonant, and on-brand. If you are passionate about reaching Spanish-speaking communities with gospel-centered content, this is a unique opportunity to make a global impact from a mission-driven organization.

Why Lifeway?

Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full‑time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and parental leave, adoption assistance, mission trip time, and more.If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.

Learn more about our culture at team.lifeway.com/culture-code

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote

Responsibilities

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
• Executes marketing campaigns and tactics for the Spanish-speaking/global market, including formatting and producing content such as email, social, print, sales presentations, conference materials, catalogs, and author acquisition assets.
• Coordinates with internal teams, authors, vendors, and creative partners -- domestic and international -- to gather inputs, route deliverables, and ensure content is culturally relevant and linguisticallyaccurate for Spanish-speaking audiences.
• Supports research and analysis activities -- including surveys, market trend tracking, and customer insights -- to help inform marketing strategies and messaging for the Spanish-speaking market.
• Assists with vendor, author, and ministry-partner coordination specific to the Spanish-speaking/global market, including scheduling, translation review, and relationship follow-up.
• Participates in strategic planning discussions for the Spanish resource area, contributing executional insights and research-based input to inform campaign direction.
• Tracks campaign timelines, collects performance data, and flags issues to managers.
• Monitors assigned Spanish-language social media or other marketing channels and reports on engagement trends as part of ongoing social listening efforts.
• Maintains marketing calendars and inputs content into internal project management and campaign management tools.
• Shares learnings and process improvements with peers and actively participates in team knowledge sharing.
• Limited travel: 2-4 times per year, typically overnight

Qualifications

Education

Bachelor's degree in Marketing, Communications, Business, or related field required - required

Master's degree - preferred

Advanced graduate degree - not required

Skills, Knowledge, & Experiences, required

• Ability to travel to the Middle Tennessee area 2-4 times annually for team gatherings
• Fully bilingual and fluent in Spanish and English (written and oral)
• Working knowledge of cultural and linguistic nuances relevant to Spanish-speaking and global audiences
• 1–2 years of marketing campaign execution experience, ideally in a bilingual or global-market context
• Strong relationship-building, communication, and responsiveness skills
• Attention to detail, consistency in delivery, and ability to prioritize competing tasks
• Creativity and storytelling ability that enhances campaigns and audience engagement
• Experience with content creation, asset routing, and campaign management workflows

Actively involved in an evangelical Christian church

Skills, Knowledge, & Experiences, preferred

• Familiarity with social media management, keyword/SEO strategy, and persona-driven messaging
• Basic understanding of marketing analytics and performance tracking tools
• Exposure to digital and print marketing tactics
• Experience supporting marketing or communications in a nonprofit or ministry setting
• Proficiency with Microsoft 365 tools (Teams, Excel, PowerPoint, Word)