Bilingual Marketing Strategist - Hispanic Campaigns

Witherite Law Group; Dallas (TX); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Medical Insurance

Life Insurance

STD coverage

Voluntary LTD/Illness coverage

401(k) Plan

Paid Time Off

Tuition Reimbursement

Job summary

Witherite Law Group is seeking a Marketing Strategist to lead the development and execution of marketing initiatives, focusing on Hispanic audiences and integrated campaigns. You will build plans to create qualified demand, strengthen brand awareness, and support growth objectives.

The ideal candidate is bilingual, experienced with integrated campaigns, and capable of coordinating media, content, partnerships, and community engagement across multiple marketing functions.

Qualifications

• Bilingual in English and Spanish with strong written and verbal communication.
• Experience leading integrated marketing campaigns and managing media partnerships.
• Proven ability to coordinate community engagement initiatives and events.
• Strong project management and analytical thinking skills.

Responsibilities

• Develop and manage campaign and promotional calendars.
• Coordinate media campaigns, content, events, partnerships.
• Collaborate with endorsers to maximize campaign effectiveness.
• Align initiatives across digital, creative, media and outreach channels.
• Track leads, campaign performance, and provide optimization recommendations.
• Prepare promotional materials and activation strategies for Hispanic audiences.
• Maintain campaign documentation and reporting.

Skills

Bilingual English/Spanish

Campaign management

Media partnerships

Project management

Analytics & reporting

Cross-functional collaboration

Microsoft Office

Education

Bachelor's degree in Marketing or related field

Job description

Witherite Law Group is seeking a Marketing Strategist to lead the development and execution of marketing initiatives, focusing on Hispanic audiences and integrated campaigns. You will build plans to create qualified demand, strengthen brand awareness, and support growth objectives.

The ideal candidate is bilingual, experienced with integrated campaigns, and capable of coordinating media, content, partnerships, and community engagement across multiple marketing functions.