Hybrid Bilingual Digital Marketing Lead - Publishing

HarperCollins Christian Publishing; Nashville (TN); Hybrid; USD 76,000 - 86,000; Full time

Job summary

HarperCollins Christian Publishing in Nashville, TN, seeks a Sr. Marketing Manager, Digital to lead bilingual digital campaigns for our Spanish publishing division across the U.S. and Latin America.

You will plan data-driven frontlist and backlist campaigns, manage email marketing, social content, and e-commerce optimization on Amazon and other platforms. Reporting to the VP of Marketing, you will collaborate with title marketing teams, digital sales, and external agencies, oversee influencer

Qualifications

• 7+ years of hands-on digital marketing experience including advertising, email, social media, and e-commerce.
• Experience with marketing management and analytics tools and sales data.
• Understand the Spanish-speaking Christian market in the U.S. and Latin America.

Responsibilities

• Plan and execute data-driven frontlist and backlist campaigns across social platforms.
• Oversee influencer program and email marketing strategies.
• Align imprint-level social media with marketing goals and content calendars.
• Maintain imprint websites and support content needs for campaigns.
• Monitor ROI and optimize digital ad campaigns across platforms.
• Provide monthly reporting on campaign performance and growth.
• Manage digital marketing budgets and cross‑functional collaboration.

Skills

Analytical skills

Communication skills

Teamwork

Marketing tools

Relationship management

Prioritization

Time management

Written communication

Bilingual English/Spanish

Partner recruitment

Problem solving

Microsoft Office

Education

Bachelor’s degree in marketing, communications, advertising or related field

Tools

Marketing analytics tools

SEO tools

Job description

HarperCollins Christian Publishing in Nashville, TN, seeks a Sr. Marketing Manager, Digital to lead bilingual digital campaigns for our Spanish publishing division across the U.S. and Latin America.

You will plan data-driven frontlist and backlist campaigns, manage email marketing, social content, and e-commerce optimization on Amazon and other platforms. Reporting to the VP of Marketing, you will collaborate with title marketing teams, digital sales, and external agencies, oversee influencer