Bilingual Auto BDC Rep (Spanish/English) - Appointment Setter

Maplecrest Ford Lincoln; Charlotte (NC); On-site; USD 23,000 - 28,000; Full time

Job summary

Maplecrest Ford Lincoln in Charlotte, NC is seeking a motivated Spanish-speaking BDC Representative to join our dealership team in person. You will handle inquiries via phone, text, email, and chat, schedule appointments, and build rapport with bilingual customers in a fast-paced environment.

The role emphasizes excellent communication, CRM record keeping, and achieving appointment-setting and sales goals while delivering outstanding service.

Qualifications

• Fluent in Spanish and English (spoken and written).
• Must have prior BDC experience.
• Strong communication and customer service skills.

Responsibilities

• Handle incoming sales and service inquiries by phone, text, email, and online chat.
• Follow up with internet leads and previous customers.
• Schedule appointments for customers with sales and service departments.
• Build rapport with English- and Spanish-speaking customers.
• Maintain accurate customer records in the CRM system.
• Meet and exceed appointment-setting and sales goals.
• Deliver exceptional customer service and positive customer experience.

Skills

Bilingual: Spanish/English

BDC experience

Excellent communication

CRM familiarity

Job description

Maplecrest Ford Lincoln in Charlotte, NC is seeking a motivated Spanish-speaking BDC Representative to join our dealership team in person. You will handle inquiries via phone, text, email, and chat, schedule appointments, and build rapport with bilingual customers in a fast-paced environment.

The role emphasizes excellent communication, CRM record keeping, and achieving appointment-setting and sales goals while delivering outstanding service.