Territory Beverage Sales Pro — Grow Brands & Relationships

Frank Liquors Of La Crosse Inc.; Onalaska (WI); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Paid time off

Health insurance

Dental insurance

401(k) savings plan

Life insurance

Short-term disability insurance

Long-term disability insurance

Flexible spending benefits

Job summary

Frank Beverage Group is seeking a Sales Representative to join our team as the face of the company in the assigned territory. You will build strong customer relationships, grow our brands, and create opportunities to drive sales across on‑premise and off‑premise accounts.

This role emphasizes relationship development, product education, and collaboration with internal teams to deliver outstanding service and meet territory goals.

Qualifications

• High school diploma or equivalent required; bachelor’s degree preferred.
• Minimum of one year of sales experience; beverage distribution or related industry preferred.
• Valid driver’s license and reliable vehicle; mileage reimbursement provided.

Responsibilities

• Build and maintain relationships with on‑premise and off‑premise customers.
• Grow product distribution and meet sales goals through account management.
• Introduce customers to new brands, products, promotions, and displays.
• Educate customers on products, brands, and industry trends.
• Manage orders, pricing, promotions, inventory, and reporting.
• Merchandise and stock products at retail accounts with organized displays.
• Create and maintain displays and promotional materials in partnership with customers.

Skills

Verbal communication

Goal oriented

Customer service

Organizational skills

Attention to detail

Presentation

Microsoft Office

eoStar experience

Pricing knowledge

Territory management

Education

High school diploma or equivalent

Bachelor’s degree preferred

Tools

eoStar

Job description

Frank Beverage Group is seeking a Sales Representative to join our team as the face of the company in the assigned territory. You will build strong customer relationships, grow our brands, and create opportunities to drive sales across on‑premise and off‑premise accounts.

This role emphasizes relationship development, product education, and collaboration with internal teams to deliver outstanding service and meet territory goals.