Beverage Sales Executive - Metro Boston

Craft Massachusetts; Danvers (MA); On-site; USD 52,000 - 63,000; Full time

Job summary

Craft Massachusetts is seeking a Sales Representative for the Metro Boston area to manage and grow beverage sales across on‑premise and off‑premise accounts. You will build relationships with store owners, managers, and key decision-makers while advancing our portfolio through targeted promotions and strong relationship management.

In this role, you will identify opportunities, execute merchandising plans, and collaborate with marketing and operations to maximize placements and sell‑through.

Qualifications

• 2 or more years of Outside Beverage Sales
• Must have access to a vehicle with active insurance and license
• Proficiency with Microsoft Office and CRM systems
• Bachelor's Degree in Business, Marketing, or related field, preferred.

Responsibilities

• Manage and grow sales within an assigned territory of on-premise and off-premise accounts.
• Develop new business opportunities and expand market share.
• Implement promotional programs and optimize displays to drive sell-through.
• Collaborate with marketing, brand teams, and operations to ensure excellent service.
• Stay informed on competitor activity and market trends to guide strategy.
• Maintain strong relationships with store owners, managers, and key decision-makers.

Skills

Outside Beverage Sales

CRM Experience

Relationship Building

Time Management

Education

Bachelor's Degree in Business/Marketing or related field

Tools

Microsoft Office

CRM Systems

Job description

Craft Massachusetts is seeking a Sales Representative for the Metro Boston area to manage and grow beverage sales across on‑premise and off‑premise accounts. You will build relationships with store owners, managers, and key decision-makers while advancing our portfolio through targeted promotions and strong relationship management.

In this role, you will identify opportunities, execute merchandising plans, and collaborate with marketing and operations to maximize placements and sell‑through.