Beverage Sales Consultant — Grow Key Accounts

Southern Glazer's Wine & Spirits; Winter Park (CO); On-site; USD 70,000 - 75,000; Full time

Job summary

Southern Glazer's Wine & Spirits in the United States is seeking a Sales Consultant who thrives on building trusted relationships with customers. You will conduct in-person consultative conversations, visit accounts, and aim to increase sales revenue while delivering value through tailored solutions.

The role requires data analysis, planning, and consistent execution—backed by SGWS tools and a vehicle for travel.

Qualifications

• Able to analyze data and information.
• Able to leverage SGWS technology to perform duties.
• Able to build and structure customer presentations and product proposals.
• Proficient in using mobile devices and online communication techniques (email, posting, texting) in a professional manner.
• Able to consistently achieve results, even under tough circumstances.
• Able to communicate effectively through various methods and tailor message to audience.
• Able to be nimble in ambiguity; be open to change; embrace innovative ideas.
• Team player; works collaboratively with others.
• Able to work in a fast-paced, results-driven environment.
• Must possess a reliable vehicle, a valid driver’s license, and ability to obtain auto liability insurance.

Responsibilities

• Visit customers and conduct consultative sales conversations.
• Develop a customer business growth plan for each account and build a pipeline of selling opportunities to drive incremental sales.
• Analyze data and insights to increase sales, grow customer business, and better achieve objectives.
• Regularly and consistently pre‑plan account visits with an agenda, service purpose, and selling opportunities documented in CRM (Proof).
• Prioritize sales activities to achieve objectives based on each customer business growth plan.
• Visit accounts regularly, capture visit notes, and build visit plans considering previous visit outcomes and document in CRM (Proof).
• Maintain deep knowledge of SGWS products and correctly present and position them in each account.
• Propose selling solutions to each customer and win the sale using consultative selling skills.
• Achieve internal SGWS and supplier objectives as prioritized by management.
• Manage customer issue resolution, seek additional opportunities to support the customer s needs, and support business growth by providing customers with useful information and guidance.
• Adapt the selling approach based on each customer s buying styles and individual business needs.
• Be knowledgeable and experienced in all accounts staying current with what competitors are offering and how SGWS products are positioned relative to the competition.
• Document and maintain account- and customer‑specific information in CRM (Proof).
• Participate in sales meetings, on‑site training, and supplier events as required.
• Perform other duties as assigned.

Skills

Data analysis

Technology proficiency

Presentation skills

Mobile device use

Results oriented

Communication skills

Adaptability

Team player

Fast-paced environment

Drivers license

Education

High School Diploma or GED

Tools

CRM (Proof)

iPad / Smartphone

Job description

Southern Glazer's Wine & Spirits in the United States is seeking a Sales Consultant who thrives on building trusted relationships with customers. You will conduct in-person consultative conversations, visit accounts, and aim to increase sales revenue while delivering value through tailored solutions.

The role requires data analysis, planning, and consistent execution—backed by SGWS tools and a vehicle for travel.