Beverage Route Sales Consultant

Genbev; Wisconsin; On-site; USD 42,000 - 69,000; Full time

Benefits offered by this job

Company vehicle

Life insurance

Disability coverage

Health insurance (2 options)

Vision insurance

401K with match

Paid vacation

Job summary

General Beverage Sales Co. (GB) seeks a Sales Consultant to manage on-route accounts, promote GB’s beverage brands, merchandise and rotate products, and collaborate with retailer partners to meet sales goals.

You will develop product knowledge, present POS materials, and coordinate with internal teams to ensure a seamless customer experience. Residency in or near Rice Lake or Spooner is required to succeed on the route.

Qualifications

• Strong organizational and time-management abilities to drive sales performance.
• Excellent communication and storytelling to present products and promotions.
• Active collaboration with team members and retailer partners to meet goals.
• Willingness to learn beverage industry trends and customer motivations.
• Integrity, respect, and inclusion in interactions with clients and colleagues.
• Fluency with basic math and handling price points, promotions, and forecasting.

Responsibilities

• Develop knowledge of GB products, pricing, customers, and retailers on route.
• Present promotions and merchandising concepts, including floor displays and POS materials.
• Process sales orders accurately and ensure top-notch customer service.
• Verify product rotation and pricing accuracy across on-route products.
• Stay informed on industry trends and competitor activity to position GB effectively.
• Provide accurate sales forecasts and complete required administrative tasks.

Skills

Organizational skills

Communication skills

Sales mindset

Team collaboration

Adaptability

Customer focus

Education

Associate or Bachelor's degree or equivalent

Tools

Microsoft Office

Job description

General Beverage Sales Co. (GB) seeks a Sales Consultant to manage on-route accounts, promote GB’s beverage brands, merchandise and rotate products, and collaborate with retailer partners to meet sales goals.

You will develop product knowledge, present POS materials, and coordinate with internal teams to ensure a seamless customer experience. Residency in or near Rice Lake or Spooner is required to succeed on the route.