Beverage Channel Growth Lead (Remote)

TruRoots, LLC.; Oregon; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) matching

Disability insurance

Job summary

TruRoots is seeking an entrepreneurial Channel Sales Manager to build and accelerate our beverage alcohol distribution for premium juices and cocktail mixers. This field-based, full-time role opens doors, develops distributor relationships, wins new accounts, and drives volume with partners.

The candidate will lead strategy, negotiate deals, forecast orders, and ensure compliance with local and federal beverage regulations. Travel is required to grow the brand across the U.S.

Qualifications

• 5+ years of sales experience in beverage alcohol, non-alcoholic, or juice distribution, or related sales role.
• Existing relationships with beverage alcohol distributors, operators, buyers, and decision-makers.
• Clear understanding of beverage alcohol channels and a track record of execution.

Responsibilities

• Build the channel strategy and execution plans for premium juice and cocktail mixer portfolio in the beverage alcohol channel.
• Open new distributor partners and retail accounts; grow relationships with existing clients.
• Negotiate deals and work with distributor partners to convert authorizations into distribution and sales.
• Forecast distributor orders, monitor inventory and depletions, coordinate with Operations for production planning.
• Maintain distributor data, shipments, and sell-through records; close gaps quickly.
• Become the expert on portfolio fit for cocktail programs and ensure regulatory compliance.
• Track market trends and opportunities to drive growth.

Skills

Distributor relationships

Negotiation

Account management

Forecasting

Regulatory compliance

Job description

TruRoots is seeking an entrepreneurial Channel Sales Manager to build and accelerate our beverage alcohol distribution for premium juices and cocktail mixers. This field-based, full-time role opens doors, develops distributor relationships, wins new accounts, and drives volume with partners.

The candidate will lead strategy, negotiate deals, forecast orders, and ensure compliance with local and federal beverage regulations. Travel is required to grow the brand across the U.S.