Beverage Channel Growth Leader (Remote)

TruRoots Company; Dedham (MA); Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Short-term and long-term disability (S

Wellness program

Job summary

TruRoots Company is seeking an entrepreneurial, relationship-driven sales leader to build and accelerate our beverage alcohol channel with premium juices and cocktail mixers. This is a remote, field-based role reporting to the Vice President of Sales, focused on opening doors, developing distributor relationships, and turning partnerships into distribution and volume.

You will lead channel strategy, win new accounts, forecast orders, and ensure compliant, scalable growth across markets.

Qualifications

• 5+ years of sales leadership experience in beverage alcohol distribution or related field.
• Existing relationships with beverage alcohol distributors, operators, buyers, and decision-makers.
• Proven ability to navigate beverage alcohol channels and close deals.
• Experience with distributor inventory management, demand forecasting, and depletion reporting.
• Knowledge of beverage alcohol regulations and compliance requirements.
• Strong negotiation and relationship-building skills.

Responsibilities

• Build and execute channel strategy for premium juice and cocktail mixers in the beverage alcohol channel.
• Open new distributor partners and retail accounts; grow relationships with existing clients.
• Negotiate deals with distributors to drive distribution and sales volume.
• Forecast distributor orders; coordinate with Operations on production planning to prevent shortages.
• Track distributor inventory and sell-through; close gaps quickly.
• Become the portfolio expert and fit products into cocktail programs.
• Ensure compliance with local, state, and federal beverage alcohol regulations.
• Monitor market trends and opportunities to identify growth areas.

Skills

Sales leadership

Relationship building

Negotiation

Independent working

Detail orientation

Job description

TruRoots Company is seeking an entrepreneurial, relationship-driven sales leader to build and accelerate our beverage alcohol channel with premium juices and cocktail mixers. This is a remote, field-based role reporting to the Vice President of Sales, focused on opening doors, developing distributor relationships, and turning partnerships into distribution and volume.

You will lead channel strategy, win new accounts, forecast orders, and ensure compliant, scalable growth across markets.