Channel Sales Leader – Beverage Alcohol (Remote)

TruRoots, LLC.; Boston, Chico, Havre de Grace (MA, CA, MD); Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability (STD/LTD)

401(k) retirement plan

Pet insurance

Wellness program

Job summary

TruRoots, LLC. is seeking a Channel Sales Manager for the Alcohol/Bev sector in a remote, U.S.-based role.

You will build and accelerate distribution for premium juices and cocktail mixers, open new doors with distributors and retailers, and drive volume through negotiated partnerships and program execution. The role emphasizes hunter-mentality, strategy creation, and hands-on relationship-building in a dynamic growth environment.

Qualifications

• 5+ years of sales experience in beverage alcohol, non-alcoholic, or juice distribution or a related sales role.
• Existing relationships with beverage alcohol distributors, operators, buyers, and decision-makers.
• Understanding of beverage alcohol channels and a track record of getting things done within them.
• Experience with distributor inventory management, demand forecasting, and depletion reporting.
• Knowledge of beverage alcohol regulations and compliance requirements.
• Strong negotiation and relationship-building skills.
• Ability to work independently, manage multiple priorities, and stay organized and detail-oriented.

Responsibilities

• Build the channel strategy and execute sales and distribution plans for premium juice and cocktail mixer portfolio.
• Open new distributor partners and retail accounts; grow relationships with existing clients.
• Turn relationships into volume by negotiating deals with distributor partners.
• Forecast distributor orders, monitor inventory, and coordinate with Operations on production planning.
• Track distributor inventory, shipments, and sell-through data; close gaps quickly.
• Become the expert on TruRoots premium beverages and how they fit into cocktail programs.
• Ensure sales activities comply with local, state, and federal beverage regulations.

Skills

Relationship-building

Negotiation

Channel sales

Beverage knowledge

Job description

TruRoots, LLC. is seeking a Channel Sales Manager for the Alcohol/Bev sector in a remote, U.S.-based role.

You will build and accelerate distribution for premium juices and cocktail mixers, open new doors with distributors and retailers, and drive volume through negotiated partnerships and program execution. The role emphasizes hunter-mentality, strategy creation, and hands-on relationship-building in a dynamic growth environment.