Beverage Category Manager: Shelf Design & Insights

Breakthru Beverage Group; Orlando (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Breakthru Beverage Group is seeking a(Category Manager) to lead category management initiatives for Beer, Spirits, and Wine across key accounts in Orlando and Tampa. You will create shelf schematics and analyze brand trends to optimize retail displays and performance.

The role requires 5+ years in beverage/CPG, strong Excel/Power BI skills, and the ability to collaborate with sales teams to drive category growth and shopper insights.

Qualifications

• Bachelor's degree in related field and/or equivalent training and work experience.
• Minimum of 5 years' experience in the beverage alcohol and/or CPG industry.
• Minimum of 3 years' experience in Category Management in the CPG industry; experience using Syndicated and Retail POS (Nielsen, IRI, etc.) and Depletion data.
• Expert PC skills using MS Office and other programs including presentation software.
• Systems expertise in Excel, Access or Power Pivot, PowerBI and JDA/Prospace.
• Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines.
• Analytic and Reporting skills.
• Utilize sound judgement and problem-solving skills.

Responsibilities

• Develop and present Beer, Spirits, and Wine schematics to Key Independent and Chains accounts.
• Analyze brand trends for shelf schematics.
• Create computer generated shelf schematics for new and existing businesses: Floor layouts, Endcaps, Shelf segments, Cold space, Proposed test concepts, Total Store planograms.
• Participate in benchmark planogram validation.
• Curate and deliver consumer and shopper insights to support recommendations.
• Identify challenges and opportunities and propose recommendations to improve category sales and performance.
• Engage with Sales Teams to identify Brand/Category opportunities within accounts.
• Assist on sales calls for new and existing accounts to help create category development proposals.
• Work with retailers to determine brand/category opportunities and develop action strategies aligning with retailer and supplier objectives.
• Maintain data information sources which align with category management output processes.
• Own all category analytics and supporting resources.
• Analyze Sales Scan Data, Nielsen/IRI Data, NABCA, consumer panel and depletion data.
• Evaluate category and segment performance using scorecards, assortment analysis tools, pricing analysis reports and post promotion analysis.
• Maintain key reference files Master store lists Item lists Authorizations Store clusters.

Skills

MS Office proficiency

Analytic and reporting skills

Verbal and written communication

Multi-tasking

Team collaboration

Education

Bachelor's degree in related field

Equivalent training and work experience

Tools

Power BI

JDA/Prospace

Excel

Access

Job description

Breakthru Beverage Group is seeking a(Category Manager) to lead category management initiatives for Beer, Spirits, and Wine across key accounts in Orlando and Tampa. You will create shelf schematics and analyze brand trends to optimize retail displays and performance.

The role requires 5+ years in beverage/CPG, strong Excel/Power BI skills, and the ability to collaborate with sales teams to drive category growth and shopper insights.