Beverage Category Manager — Retail Growth & Strategy

Breakthru Beverage Group; Orlando, Northern (FL, KY); Hybrid; USD 85,000 - 110,000; Full time

Job summary

Breakthru Beverage Group is seeking a Category Manager to lead category management strategies for key accounts in Orlando and Tampa. You will develop shelf schematics, analyze brand trends, and create data-driven planograms to improve category performance across Beer, Spirits, and Wine.

The role requires 5+ years in beverage/alcohol or CPG, 3+ years in category management, and strong data skills with Nielsen/IRI and MS Office tools. Travel to regional accounts may be expected.

Qualifications

• Bachelor's degree or equivalent experience.
• 5+ years in beverage alcohol or CPG.
• 3+ years in category management in the CPG industry.
• Experience with Nielsen/IRI and depletion data.
• Strong MS Office and data visualization and planning tools.

Responsibilities

• Develop and present Beer, Spirits, and Wine schematics to Key Independent and Chains accounts.
• Analyze brand trends for shelf schematics and planograms.
• Create computer-generated shelf schematics for stores, including floor layouts and Endcaps.
• Own category analytics and supporting resources.
• Analyze Sales Scan Data, Nielsen/IRI, NABCA, and consumer panel data.
• Collaborate with Sales Teams to identify Brand/Category opportunities.
• Assist on sales calls to develop category proposals.
• Maintain data sources and space planning libraries.

Skills

Category management

Data analysis

Analytical skills

Verbal communication

Written communication

Multi-tasking

Attention to detail

Team collaboration

Presentation skills

Education

Bachelor's degree in related field

Tools

Nielsen

IRI

Syndicated data analysis

Excel

Access

Power Pivot

Power BI

JDA/Prospace

Job description

Breakthru Beverage Group is seeking a Category Manager to lead category management strategies for key accounts in Orlando and Tampa. You will develop shelf schematics, analyze brand trends, and create data-driven planograms to improve category performance across Beer, Spirits, and Wine.

The role requires 5+ years in beverage/alcohol or CPG, 3+ years in category management, and strong data skills with Nielsen/IRI and MS Office tools. Travel to regional accounts may be expected.