Beauty Creator Campaign Lead

Publicis Media; New York (NY); On-site; USD 61,000 - 80,000; Full time

Benefits offered by this job

Medical coverage

Dental and vision benefits

401k

Paid time off

Job summary

Influential is seeking a Specialist to join the Creator Management team, leading day-to-day creator strategy and campaign execution for our largest beauty client. The role covers sourcing, negotiation, content creation, and day-to-day campaign oversight using our platform.

The ideal candidate has 3+ years in digital advertising or influencer marketing, with dermatological skincare campaign experience and strong writing for client-facing collateral.

Qualifications

• 3+ years in digital/ad/influencer marketing
• Experience with dermatological skincare campaigns is preferred
• Ability to organize and manage multiple campaigns simultaneously
• Strong writing and client-facing collateral skills
• Familiarity with major social platforms (IG, FB, TikTok, YouTube)

Responsibilities

• Own the overall success of Influencer campaigns for beauty clients
• Build and execute creator strategies tailored to campaigns and refine success metrics
• Train teams on planning, audience reporting, and research tools
• Coordinate between Creator Management and internal groups to meet client needs
• Identify talent and influencers to maximize ROI and meet KPIs
• Oversee talent vetting, casting, contracts, and content management
• Leverage data to position recommended talent to brands

Skills

Digital marketing

Influencer marketing

Sourcing talent

Content creation

Client communication

Writing skills

Social platforms

Education

Bachelor’s degree or equivalent experience

Tools

CRM systems

Job description

Influential is seeking a Specialist to join the Creator Management team, leading day-to-day creator strategy and campaign execution for our largest beauty client. The role covers sourcing, negotiation, content creation, and day-to-day campaign oversight using our platform.

The ideal candidate has 3+ years in digital advertising or influencer marketing, with dermatological skincare campaign experience and strong writing for client-facing collateral.