Creative Strategy Lead for Beauty Campaigns

Publicis Groupe; New York (NY); On-site; USD 65,000 - 80,000; Full time

Job summary

Influential, part of Publicis Groupe, seeks an experienced Specialist, Creative to lead ideation and oversee production of dynamic beauty campaigns for major clients. The role blends client objectives with insight-driven creativity to craft impactful concepts for creator campaigns.

The ideal candidate has 3-5 years in creative strategy, strong writing and presentation skills, and a passion for beauty brands. Startup experience and mastery of slides required.

Qualifications

• At least 3-5 years experience in creative strategy, marketing/advertising, or creator marketing.
• A keen eye for design and experience creating visually compelling slide decks.
• Strategic thinking with an understanding of how to create engaging content across major social platforms.
• Up-to-date on latest trends in the social realm.
• Comfortable developing creative ideation and strategy for beauty brands.
• Excellent writing and presentation skills.
• Startup experience is strongly preferred.
• Extremely proficient in Google Slides and PowerPoint.

Responsibilities

• Develop creative concepts that differentiate the brand and resonate with the target audience.
• Generate innovative and strategic ideas for beauty campaigns that align with client objectives.
• Determine the optimal media mix and social platform allocation for maximum impact.
• Provide guidance to creative and creator teams to ensure alignment with campaign strategy.
• Craft persuasive brand stories that connect with consumers on an emotional level.
• Develop messaging and positioning that communicates the brand's value proposition.
• Use consumer insights and market data to inform creative decisions and refine campaigns.
• Create and deliver persuasive presentations to beauty brands outlining strategic rationale.
• Collaborate with Client Solutions, Creator Management, Strategy and Analytics to translate creative into execution.
• Stay current on industry trends and best practices in advertising and creative strategy.

Skills

Creative thinking

Presentation skills

Writing skills

Strong communicator

Education

Bachelor's Degree

Tools

Google Slides

PowerPoint

Job description

Influential, part of Publicis Groupe, seeks an experienced Specialist, Creative to lead ideation and oversee production of dynamic beauty campaigns for major clients. The role blends client objectives with insight-driven creativity to craft impactful concepts for creator campaigns.

The ideal candidate has 3-5 years in creative strategy, strong writing and presentation skills, and a passion for beauty brands. Startup experience and mastery of slides required.