Beauty Creator Campaign Architect

Publicis Groupe; New York (NY); On-site; USD 65,000 - 80,000; Full time

Job summary

Publicis Groupe in New York is seeking an experienced Specialist to join our Creator Management team. The Specialist will implement day-to-day creator strategy and campaign execution for our largest beauty client, supporting the campaign management team with development and execution of influencer marketing campaigns using our proprietary technology to connect top brands with a broad influencer network.

The ideal candidate has a passion for beauty and dermatological skincare, with 3+ years in

Qualifications

• 3+ years in a digital, advertising, or influencer marketing environment
• Experience working with talent for influencer driven campaigns in the dermatological skincare vertical
• Bachelor’s degree or equivalent experience

Responsibilities

• Be accountable for the overall success of Influential's social campaigns
• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
• Liaise between the Creator Management team and other key internal groups on each account to ensure client needs are being met
• Strategically identify talent and influencers for campaigns in a way that maximizes ROI and hits brand/client KPIs
• Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria
• Leverage data and insights to successfully position recommended talent to clients
• Oversee influencer “casting”, negotiation, contracting and content management across different brand campaigns.

Skills

Strong writing skills

Knowledge of major social platforms

Self-starter and collaborative

Education

Bachelor’s degree or equivalent experience

Job description

Publicis Groupe in New York is seeking an experienced Specialist to join our Creator Management team. The Specialist will implement day-to-day creator strategy and campaign execution for our largest beauty client, supporting the campaign management team with development and execution of influencer marketing campaigns using our proprietary technology to connect top brands with a broad influencer network.

The ideal candidate has a passion for beauty and dermatological skincare, with 3+ years in