Influencer Relations Lead — Hybrid Creator Campaigns

Benefit Cosmetics; San Francisco (CA); Hybrid; USD 125,000 - 145,000; Full time

Benefits offered by this job

Health, dental, and vision plans

401(k) with employer matching

Paid time off

Employee discounts

Job summary

Benefit Cosmetics in San Francisco, CA, seeks a Senior Manager of Influencer Relations to build and scale strategic creator partnerships across digital platforms. You will lead hands-on campaigns, coordinate with agencies, and optimize initiatives for launches and evergreen programs.

The role requires 6–8 years in marketing/PR/digital media with hands-on influencer operations; 4+ years managing influencer campaigns; strong negotiation and leadership abilities.

Qualifications

• 6–8 years of progressive experience in marketing, PR, and/or digital media with hands-on influencer operations.
• 4+ years managing digital influencer campaigns and creator networks in-house or at an agency.
• Proven track record leading complex influencer campaigns from brief to reporting.
• Experience mentoring and developing direct reports.
• Advanced negotiation skills with creator contracts and agency agreements.
• Deep knowledge of beauty industry, creator landscape, and social platforms.
• Excellent written and verbal communication with strong relationship-building.
• Highly organized with ability to manage multiple workstreams in a fast-paced environment.

Responsibilities

• Develop and manage brand influencer partnerships, events, and always-on campaigns from brief to post-campaign reporting.
• Execute a multi-tiered, cross-platform creator strategy to drive daily awareness and engagement.
• Coordinate with agency partners and support agreement tracking.
• Lead contract negotiations and development for paid influencer partnerships.
• Drive day-to-day optimization of influencer initiatives for product launches and core franchises.
• Oversee creator contracting, talent vetting, and creative briefing for programs.
• Collaborate with internal teams to fulfill partnership requests and content needs.
• Manage influencer network growth, performance tracking, and campaign reporting.
• Align activation schedules with PR and social teams for cohesive cross-channel plans.

Skills

Influencer operations

Campaign management

Negotiation

Relationship building

Cross-functional collaboration

Data reporting

Job description

Benefit Cosmetics in San Francisco, CA, seeks a Senior Manager of Influencer Relations to build and scale strategic creator partnerships across digital platforms. You will lead hands-on campaigns, coordinate with agencies, and optimize initiatives for launches and evergreen programs.

The role requires 6–8 years in marketing/PR/digital media with hands-on influencer operations; 4+ years managing influencer campaigns; strong negotiation and leadership abilities.