Specialist, Creator Management

Publicis Groupe; New York (NY); On-site; USD 65,000 - 80,000; Full time

Job summary

Publicis Groupe in New York is seeking an experienced Specialist to join our Creator Management team. The Specialist will implement day-to-day creator strategy and campaign execution for our largest beauty client, supporting the campaign management team with development and execution of influencer marketing campaigns using our proprietary technology to connect top brands with a broad influencer network.

The ideal candidate has a passion for beauty and dermatological skincare, with 3+ years in

Qualifications

• 3+ years in a digital, advertising, or influencer marketing environment
• Experience working with talent for influencer driven campaigns in the dermatological skincare vertical
• Bachelor’s degree or equivalent experience

Responsibilities

• Be accountable for the overall success of Influential's social campaigns
• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
• Liaise between the Creator Management team and other key internal groups on each account to ensure client needs are being met
• Strategically identify talent and influencers for campaigns in a way that maximizes ROI and hits brand/client KPIs
• Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria
• Leverage data and insights to successfully position recommended talent to clients
• Oversee influencer “casting”, negotiation, contracting and content management across different brand campaigns.

Skills

Strong writing skills

Knowledge of major social platforms

Self-starter and collaborative

Education

Bachelor’s degree or equivalent experience

Job description

Company description

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.

At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.

Ready to join us?

Overview

Influential is looking for an experienced Specialist to join our Creator Management team. The Specialist will implement the day-to-day creator strategy and campaign execution for our largest client in the beauty industry. The ideal candidate will support the campaign management team with the development and execution of influencer marketing campaigns utilizing our proprietary technology to connect top brands with our broad network of influencers. Driven by a passion for all things beauty focused with an expertise in dermatological skincare, this role includes full creator management, encompassing tasks from sourcing and negotiation to content creation and day-to-day campaign oversight.

Responsibilities

• Be accountable for the overall success of Influential's social campaigns
• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
• Liaise between the Creator Management team and other key internal groups on each account to ensure client needs are being met
• Strategically identify talent and influencers for campaigns in a way that maximizes ROI and hits brand/client KPIs
• Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria
• Leverage data and insights to successfully position recommended talent to clients
• Oversee influencer “casting”, negotiation, contracting and content management across different brand campaigns.

Qualifications

• 3+ years of experience working in a digital, advertising, or influencer marketing environment
• Experience working with talent for influencer driven campaigns in the dermatological skincare vertical
• Comfortable working in a startup environment, creating organization and processes where none may already exist
• Sourcing experience that extends beyond social; you’re comfortable sourcing specialty talent including healthcare providers, dermatologists, and more
• Strong writing skills with the ability to compose client-facing collateral
• Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)
• Stay up-to-date on the latest trends and innovations in the social realm
• Established network of managers/agents or Influencer contacts.
• Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
• Working knowledge of online performance tracking and brand measurement tools
• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.
• Bachelor’s degree or equivalent experience

Additional information

*This role may involve reviewing creator, platform, or client content that includes sensitive, mature, controversial, or potentially offensive subject matter. Employees are expected to handle such material professionally and in accordance with company guidance and escalation procedures. All employees and their work remain subject to all Company policies at all times.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $65,000.00 - USD $80,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/6/2026.