BDR: Build Momentum & Convert Leads to First Order

Sonepar Canada, Inc.; Richmond (VA); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

401(k) retirement savings with company

Paid time off

Paid parental leave

Disability insurance

Life insurance

Wellness program

Gym reimbursement

Job summary

Capital Electric, part of the Sonepar group, seeks a proactive Business Development Representative to connect new customers with sales channels, digital tools, and support resources. This role blends sales outreach, marketing follow-up, onboarding, and digital enablement to create a smooth path from first touch to first order.

We’re looking for someone who enjoys building relationships, spotting opportunities, and helping customers discover easier ways to do business with Capital Electric.

Qualifications

• 1–3 years of experience in sales or customer-facing roles.
• Outgoing, energetic and confident communicator.
• Able to drive outreach through phone, email, digital channels.
• Organized, tech-friendly with the ability to manage multiple leads.

Responsibilities

• Own the first touch with inbound leads and inquiries.
• Qualify prospects based on customer needs, project opportunities, buying potential, and sales readiness.
• Drive outreach through phone, email, digital channels, and marketing follow-ups.
• Partner with Sales, Marketing, Branch Operations, and Digital teams to handoff from lead to active customer.
• Introduce customers to Capital Electric’s digital tools, including webstore access.
• Use CRM activity, lead trends, and customer insights to improve outreach and onboarding.
• Identify opportunities to make the customer journey faster, easier, and more connected from first conversation to first order.

Skills

Sales

Customer service

Marketing

Business development

Communication

Tools

CRM

Digital tools

Webstore access

Job description

Capital Electric, part of the Sonepar group, seeks a proactive Business Development Representative to connect new customers with sales channels, digital tools, and support resources. This role blends sales outreach, marketing follow-up, onboarding, and digital enablement to create a smooth path from first touch to first order.

We’re looking for someone who enjoys building relationships, spotting opportunities, and helping customers discover easier ways to do business with Capital Electric.