BDC Specialist: Lead Conversion & Appointment Expert

Sonic Automotive; San Diego (CA); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

401(k) with Company Match

Paid Time Off

Travel Discounts

Employee Pricing on Vehicles, Parts & 

Gym Memberships

Job summary

San Diego Harley-Davidson is seeking a focused BDC Agent to oversee the dealership’s Business Development Center operations in San Diego. You will handle inbound and outbound communications, lead management, appointments, and retention initiatives to maximize showroom traffic and sales opportunities.

The ideal candidate is organized, performance-driven, and passionate about motorcycles and the Harley-Davidson lifestyle, with 3+ years in automotive or powersports BDC, sales, or customer service,

Qualifications

• 3+ years of automotive or powersports BDC, sales, or customer service experience preferred.
• Strong leadership and team-building skills.
• Excellent communication and interpersonal abilities.
• Experience using CRM systems and dealership software.

Responsibilities

• Establish daily, weekly, and monthly performance goals.
• Monitor employee productivity, call quality, and appointment performance.
• Conduct regular coaching sessions and performance evaluations.
• Oversee all internet, phone, text, social media, and walk-in lead follow-up.
• Ensure all leads are responded to promptly and professionally.
• Manage CRM processes and maintain accurate customer records.
• Develop and improve lead conversion strategies.
• Track appointment show rates and sales conversion metrics.
• Deliver exceptional customer service aligned with dealership and brand standards.
• Ensure timely communication with prospective and existing customers.
• Resolve customer concerns professionally and efficiently.
• Support customer retention and reactivation campaigns.
• Assist with promotional campaigns, dealership events, and community outreach.
• Help drive revenue growth through effective customer engagement.
• Analyze KPIs including lead response time, appointment set rate, appointment show rate, sales conversion, customer satisfaction scores.
• Prepare reports for dealership leadership.
• Recommend operational improvements based on performance data.

Skills

Lead management

CRM proficiency

Communication skills

Organizational ability

Tools

CRM software

Job description

San Diego Harley-Davidson is seeking a focused BDC Agent to oversee the dealership’s Business Development Center operations in San Diego. You will handle inbound and outbound communications, lead management, appointments, and retention initiatives to maximize showroom traffic and sales opportunities.

The ideal candidate is organized, performance-driven, and passionate about motorcycles and the Harley-Davidson lifestyle, with 3+ years in automotive or powersports BDC, sales, or customer service,