Auto BDC Specialist — Leads & Appointments

Cloninger Automotive; Salisbury (NC); On-site; USD 32,000 - 42,000; Full time

Benefits offered by this job

Full benefits package including health

401(k) with company match

Annual bonus structure

Monthly employee recognition

Growth opportunities

Job summary

Honda of Salisbury is seeking a Sales BDC Agent to handle inbound and outbound customer communications, set appointments, and present a professional first impression. The role supports the sales team and contributes to a guest-first dealership experience.

The position emphasizes strong phone skills, customer service, CRM usage, and reliability in a dealership environment with opportunities for growth and a competitive benefits package.

Qualifications

• Dealership experience preferred.
• Strong phone communication and customer service skills.
• Ability to multitask in a fast-paced environment.
• Basic computer skills and experience working with CRM systems preferred.
• Positive attitude and strong work ethic.
• Reliable attendance and professionalism.

Responsibilities

• Respond to inbound internet leads, phone calls, and online inquiries in a timely and professional manner
• Schedule appointments for customers to visit the dealership and meet with the sales team
• Conduct outbound follow-up calls to potential customers and previous inquiries
• Maintain accurate customer records and notes in the CRM system
• Provide product information and answer basic questions about vehicles and dealership services
• Confirm upcoming appointments and ensure a smooth handoff to the sales team
• Deliver a guest-first customer experience in every interaction

Skills

Strong phone communication

Customer service skills

Multitasking

CRM systems experience

Positive attitude

Reliability/attendance

Tools

CRM systems

Job description

Honda of Salisbury is seeking a Sales BDC Agent to handle inbound and outbound customer communications, set appointments, and present a professional first impression. The role supports the sales team and contributes to a guest-first dealership experience.

The position emphasizes strong phone skills, customer service, CRM usage, and reliability in a dealership environment with opportunities for growth and a competitive benefits package.