BDC Representative - Tustin Lexus

Group 1 Automotive, Inc.; Tustin (CA); Hybrid; USD 28,000 - 34,000; Full time

Benefits offered by this job

Spiff on sales

Job summary

Group 1 Lexus in Tustin is seeking a motivated BDC Representative to handle internet, phone, and dealership-generated leads. You will build interest, follow up promptly, and schedule appointments to drive showroom traffic and sales opportunities.

The ideal candidate communicates well, is energetic, and proficient with phone, email, and text, with a strong focus on accuracy and customer satisfaction. Compensation includes $20.00-$25.00 per hour plus a performance spiff.

Qualifications

• Experience in BDC, customer service, or automotive dealership preferred.
• Excellent verbal and written communication.
• Strong phone presence.
• Comfortable communicating via phone, email, and text.
• Self-motivated and goal-oriented.
• Ability to multitask with high volume interactions.
• Experience with CRM systems preferred.
• Positive attitude and commitment to customer satisfaction.

Responsibilities

• Respond to inbound leads via phone, email, text, and CRM.
• Conduct outbound follow-up with prospects.
• Engage customers to understand vehicle needs.
• Schedule and confirm appointments for the sales team.
• Maintain follow-up to maximize appointment show rates.
• Document interactions in the CRM system.
• Collaborate with sales team for a seamless experience.
• Meet appointment, show-rate, and sales goals.
• Provide exceptional service and a positive first impression.
• Follow BDC processes and scripts.

Skills

Verbal communication

Written communication

Customer service

Phone skills

Multitasking

Organizational skills

CRM experience

Positive attitude

Tools

CRM software

Job description

About Us

Group 1 Automotive, Inc. (NYSE: GPI) is a Fortune 250 leader in global automotive retail, operating more than 250 dealerships and collision centers across the United States and United Kingdom. As the 4th largest dealership group in the U.S., Group 1 delivers a fully integrated automotive experience, including vehicle sales, financing, aftersales service, and digital retail solutions. As the automotive industry continues to evolve, Group 1 is investing in the people, technology, and operational excellence needed to shape what comes next. Our work is grounded in a simple belief, that a better experience for customers starts with an exemplary experience for employees.

At Group 1, our commitment is to keep finding smarter ways to serve our customers and support one another. We believe great careers are built in environments where people are trusted, challenged, and given room to grow. If you share our core values of integrity, transparency, professionalism, teamwork, and respect, you can get more with Group 1. More opportunity. More support. More ways to build a career that moves you forward.

Overview

Tustin Lexus is seeking a motivated and customer-focused BDC Representative to join our team.

The BDC Representative serves as the first point of contact for prospective customers, responding to internet, phone, and dealership-generated sales leads. This role is responsible for building customer interest, providing timely follow-up, and scheduling appointments that drive showroom traffic and sales opportunities.

The ideal candidate is professional, energetic, and comfortable communicating through phone calls, emails, and text messages. Success in this role requires strong communication skills, attention to detail, and a results-driven mindset.

Compensation

• $20.00 - $25.00 per hour, based on experience and qualifications.
• Additional performance-based spiff for appointments that result in a vehicle sale.

Responsibilities

• Respond promptly and professionally to inbound sales leads via phone, email, text, and CRM platforms.
• Conduct outbound follow-up calls and communications with prospective customers.
• Engage customers in conversation to understand their vehicle needs and interests.
• Schedule and confirm appointments for the dealership sales team.
• Maintain consistent follow-up with customers to maximize appointment show rates.
• Accurately document customer interactions and activities within the CRM system.
• Work closely with sales management and team members to ensure a seamless customer experience.
• Meet or exceed appointment-setting, show-rate, and sales-related performance goals.
• Provide exceptional customer service and create a positive first impression of the dealership.
• Follow dealership BDC processes, scripts, and best practices.

Qualifications

• Previous BDC, customer service, call center, sales support, or automotive dealership experience preferred.
• Excellent verbal and written communication skills.
• Strong phone presence with the ability to build rapport quickly.
• Comfortable communicating through phone, email, and text messaging.
• Self-motivated, organized, and goal-oriented.
• Ability to multitask and manage a high volume of customer interactions.
• Basic computer proficiency and experience with CRM systems is preferred.
• Positive attitude and strong commitment to customer satisfaction

Equal Opportunity Employer

We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status. Employment is contingent upon successfully completing all applicable pre-employment requirements in accordance with federal, state, and local law.