BDC Representative - Tustin Lexus

Group 1 Automotive; Tustin (CA); On-site; USD 28,000 - 34,000; Full time

Job summary

Group 1 Automotive, via Tustin Lexus, is seeking a motivated BDC Representative to be the first contact for prospective customers. You will respond to internet, phone, and dealership leads, build interest, and schedule showroom appointments.

The ideal candidate communicates clearly, loves a fast-paced environment, and thrives on results. You will work to meet appointment goals, document activities in the CRM, and collaborate with the sales team to deliver a seamless experience for customers.

Qualifications

• Excellent verbal and written communication skills.
• Strong phone presence and rapport-building ability.
• Self-motivated, organized, and goal-oriented.
• Comfortable communicating through phone, email, and text messaging.
• Experience with CRM systems is preferred.

Responsibilities

• Respond promptly to inbound sales leads via phone, email, text, and CRM.
• Conduct outbound follow-up calls to prospective customers.
• Engage customers to understand vehicle needs and interests.
• Schedule and confirm appointments for the dealership sales team.
• Maintain follow-up to maximize appointment show rates.
• Document customer interactions in the CRM accurately.
• Work with sales management to ensure a seamless customer experience.
• Meet or exceed appointment setting and sales-related goals.
• Provide exceptional customer service and a positive first impression.
• Follow dealership BDC processes, scripts, and best practices.

Skills

Verbal communication

Written communication

Phone presence

CRM experience

Self-motivated

Organized

Tools

CRM systems

Job description

About Us

Group 1 Automotive, Inc. (NYSE: GPI) is a Fortune 250 leader in global automotive retail, operating more than 250 dealerships and collision centers across the United States and United Kingdom.

As the 4th largest dealership group in the U.S., Group 1 delivers a fully integrated automotive experience, including vehicle sales, financing, aftersales service, and digital retail solutions.

As the automotive industry continues to evolve, Group 1 is investing in the people, technology, and operational excellence needed to shape what comes next. Our work is grounded in a simple belief, that a better experience for customers starts with an exemplary experience for employees.

At Group 1, our commitment is to keep finding smarter ways to serve our customers and support one another. We believe great careers are built in environments where people are trusted, challenged, and given room to grow. If you share our core values of integrity, transparency, professionalism, teamwork, and respect, you can get more with Group 1. More opportunity. More support. More ways to build a career that moves you forward.

Overview

Tustin Lexus is seeking a motivated and customer-focused BDC Representative to join our team.

The BDC Representative serves as the first point of contact for prospective customers, responding to internet, phone, and dealership-generated sales leads. This role is responsible for building customer interest, providing timely follow-up, and scheduling appointments that drive showroom traffic and sales opportunities.

The ideal candidate is professional, energetic, and comfortable communicating through phone calls, emails, and text messages. Success in this role requires strong communication skills, attention to detail, and a results-driven mindset.

Compensation

• $20.00 - $25.00 per hour, based on experience and qualifications.
• Additional performance-based spiff for appointments that result in a vehicle sale.

Responsibilities

• Respond promptly and professionally to inbound sales leads via phone, email, text, and CRM platforms.
• Conduct outbound follow-up calls and communications with prospective customers.
• Engage customers in conversation to understand their vehicle needs and interests.
• Schedule and confirm appointments for the dealership sales team.
• Maintain consistent follow-up with customers to maximize appointment show rates.
• Accurately document customer interactions and activities within the CRM system.
• Work closely with sales management and team members to ensure a seamless customer experience.
• Meet or exceed appointment-setting, show-rate, and sales-related performance goals.
• Provide exceptional customer service and create a positive first impression of the dealership.
• Follow dealership BDC processes, scripts, and best practices.

Qualifications

• Previous BDC, customer service, call center, sales support, or automotive dealership experience preferred.
• Excellent verbal and written communication skills.
• Strong phone presence with the ability to build rapport quickly.
• Comfortable communicating through phone, email, and text messaging.
• Self-motivated, organized, and goal-oriented.
• Ability to multitask and manage a high volume of customer interactions.
• Basic computer proficiency and experience with CRM systems is preferred.
• Positive attitude and strong commitment to customer satisfaction

Equal Opportunity Employer

We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status. Employment is contingent upon successfully completing all applicable pre-employment requirements in accordance with federal, state, and local law.