BDC Representative

California Motors Direct Corp.; Santa Ana (CA); On-site; USD 25,000 - 34,000; Full time

Benefits offered by this job

Competitive wages

Vacation & Sick leave

Life & AD&D insurance

401K & match

Supplemental insurance options

Job summary

California Motor Direct seeks an experienced BDC Representative to manage inbound and outbound sales communications and set appointments for our Santa Ana dealership. You will be the first point of contact, delivering a professional customer experience and guiding prospects toward dealership visits.

The role requires a High school diploma (or equivalent) and at least 1 year in automotive or related sales, with strong CRM and prospecting skills.

Qualifications

• High school diploma or equivalent required.
• Minimum 1 year experience in automotive sales, inside sales, call center, account management, or phone-based customer service.
• Proven prospecting, cold calling, and large inbound lead list management.
• Self-driven, goal-oriented with consultative selling skills.
• Excellent organizational skills and deadline discipline.
• Experience with DMS, CRM, MS Office, Outlook and Google Workspace.
• Clear spoken and written communication; detail-oriented.

Responsibilities

• Serve as the primary contact for inbound sales leads via phone, internet, email, and text.
• Respond promptly to inquiries and deliver an exceptional customer experience.
• Qualify prospects, build rapport, and schedule dealership visits.
• Schedule, confirm and follow up on sales appointments to drive showroom traffic.
• Outbound follow-ups on unsold leads and missed appointments.
• Maintain accurate CRM records of interactions and outcomes.
• Communicate needs and objections to the sales team for a smooth in-store handoff.
• Stay updated on promotions, incentives, inventory, and vehicle features.
• Meet or exceed daily/weekly/monthly contact and appointment goals.
• Work in a fast-paced environment while handling multiple conversations.
• Participate in meetings, trainings, and product knowledge sessions.
• Follow dealership policies, procedures, and compliance requirements.

Skills

Prospecting & cold calling

Lead management

CRM software proficiency

Strong communication

Education

High school diploma or equivalent

Tools

DMS

CRM platforms

Microsoft Office

Outlook

Google Workspace

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

BDC Representative

Admin Full Time Clerical CMD-Santa Ana, Santa Ana, CA, US

Salary Range: $18.00 To $25.00 Hourly

At California Motor Direct we believe in providing exceptional cars and services with integrity, transparency, and care. As a locally owned and operated group, we’re proud to serve the community with top-tier vehicles and expert automotive care. Our passion for cars is matched only by our commitment to ensuring that every customer drives away with confidence and satisfaction.

Our Montclair location is now seeking an experienced dynamic BDC Sales Representative with a proven track record in a used car automotive environment for our family-owned and operated dealership. When you join our team, you'll have access to a total compensation package, which includes great career growth, a friendly work environment, and outstanding benefits....and more:

• Competitive Wages
• Paid Vacation and Sick time
• Paid Basic Life & AD&D Insurance
• 401K & Match
• Other Supplemental Insurance options

In this position, you would be responsible for managing inbound and outbound customer communications, setting appointments, and supporting the sales department by creating a positive and professional first point of contact for customers. This role focuses on customer engagement, lead management, and appointment coordination to drive showroom traffic and sales opportunities. You would report directly to the BDC Manager.

Qualifications:

• High school diploma or equivalent required; college coursework or degree preferred.
• Minimum of 1 year experience in automotive sales, inside sales, call center, account management, or phone-based customer service, required
• Proven experience in prospecting, cold calling, and managing large inbound lead lists.
• Self-driven, goal-oriented, and able to exceed performance-based metrics using consultative selling techniques.
• Strong organizational skills with the ability to manage multiple priorities, maintain accurate records, and meet deadlines.
• Experience with Dealer Management Systems (DMS), CRM platforms, Microsoft Office, Outlook, and Google Workspace.
• Excellent verbal and written communication skills with attention to detail and ability to follow instructions.
• Must be able to work service center hours: 7:00am-6:00pm Monday-Friday; and 7:00am-5:00pm on Saturdays.
• Professional appearance, work ethic, and ability to thrive in a team-oriented environment.
• Ability to work weekends and flexible hours as needed.
• Bilingual skills are preferred but not required.
• Valid driver’s license.

Essential Duties, but not limited to:

• Serve as the primary point of contact for all inbound sales leads via phone, internet, email, and text.
• Respond promptly to new and existing sales inquiries, providing accurate information and an exceptional customer experience.
• Qualify prospects, build rapport, identify customer needs, and guide customers toward scheduling a dealership visit.
• Schedule, confirm, and follow up on sales appointments to maximize showroom traffic and show rates.
• Conduct outbound follow-up calls, emails, and texts on unsold leads, missed appointments, and prior customer inquiries.
• Maintain accurate, timely, and detailed records of all customer interactions, lead activity, and appointment outcomes in the CRM system.
• Communicate customer needs, expectations, and objections effectively to the sales team to ensure a smooth transition and positive in-store experience.
• Stay current on dealership promotions, manufacturer incentives, inventory availability, and vehicle features.
• Meet or exceed daily, weekly, and monthly contact, appointment, and show goals.
• Work efficiently in a fast-paced, high-volume environment while managing multiple customer conversations simultaneously.
• Participate in sales meetings, training sessions, and ongoing product knowledge development.
• Follow all dealership policies, procedures, and compliance requirements.
• Perform other sales-related duties as assigned.

Salary Range: $18.00 per hour + Commission
Location: On site only, no remote work