BDC Manager: Lead, Coach & Drive Appointments

Laird Noller Automotive; Lawrence (KS); On-site; USD 33,000 - 78,000; Full time

Job summary

Lawrence Ford in Lawrence, KS seeks a driven BDC Manager to lead the Business Development Center, own the department, and elevate showroom traffic and sales. You will oversee internet and phone leads, set appointments, and coach a growing team to exceed daily and monthly KPIs.

The role emphasizes leadership, accountability, and results-driven performance with base salary plus commission and strong earning potential within a growing dealership.

Qualifications

• People person
• Great personality
• Organized
• Reliable
• Computer and phone capabilities required

Responsibilities

• Lead, motivate, and develop the BDC team
• Manage incoming internet and phone leads
• Drive appointment-setting, show, and sold performance
• Monitor response times and lead follow-up
• Coach employees on calls, texts, emails, and customer communication
• Track KPIs and hold the team accountable to daily and monthly goals
• Work closely with sales management to maximize every opportunity
• Recruit and train BDC representatives as the department grows
• Help create processes that improve lead conversion and customer experience

Skills

Leadership

Team leadership

Communication

Motivation

Job description

Lawrence Ford in Lawrence, KS seeks a driven BDC Manager to lead the Business Development Center, own the department, and elevate showroom traffic and sales. You will oversee internet and phone leads, set appointments, and coach a growing team to exceed daily and monthly KPIs.

The role emphasizes leadership, accountability, and results-driven performance with base salary plus commission and strong earning potential within a growing dealership.