BDC Manager

Laird Noller Automotive; Topeka (KS); On-site; USD 45,000 - 100,000; Full time

Job summary

Laird Noller Ford in Topeka, KS is seeking an experienced BDC Manager to lead and grow the Business Development Center. This role requires automotive BDC experience and a track record of results, with responsibility for coaching the team, managing leads, and improving showroom traffic and sales.

Expect a competitive base plus commission with strong emphasis on accountability, CRM discipline, and getting opportunities to the showroom floor.

Qualifications

• Lead, coach, train, and develop the BDC team.
• Manage inbound and outbound phone, internet, and digital leads.
• Monitor lead response times, appointment-setting, show rates, sold rates, and overall BDC performance.
• Establish clear daily, weekly, and monthly goals for the department.
• Review calls, texts, emails, and CRM activity for quality and consistency.
• Ensure every lead receives timely and professional follow-up.
• Develop processes to improve customer engagement and appointment conversion.
• Work closely with sales managers and the sales team to ensure a smooth handoff from the BDC to the showroom.
• Hold team members accountable for activity, follow-up, and results.
• Maintain accurate CRM records and reporting.
• Track department KPIs and communicate results to leadership.
• Recruit, train, and develop BDC employees as needed.
• Help create a positive, competitive, customer-focused culture.

Responsibilities

• Lead, coach, train, and develop the BDC team.
• Manage inbound and outbound phone, internet, and digital leads.
• Monitor lead response times, appointment-setting, show rates, sold rates, and overall BDC performance.
• Establish clear daily, weekly, and monthly goals for the department.
• Review calls, texts, emails, and CRM activity for quality and consistency.
• Ensure every lead receives timely and professional follow-up.
• Develop processes to improve customer engagement and appointment conversion.
• Work closely with sales managers and the sales team to ensure a smooth handoff from the BDC to the showroom.
• Hold team members accountable for activity, follow-up, and results.
• Maintain accurate CRM records and reporting.
• Track department KPIs and communicate results to leadership.
• Recruit, train, and develop BDC employees as needed.
• Help create a positive, competitive, customer-focused culture.

Job description

Job Details: Job Location: Topeka, KS 66611, Salary Range: $4,000.00 - $9,000.00 Base+Commission/month, BDC Manager - Laird Noller Ford

Laird Noller Ford is looking for an experienced, driven BDC Manager to lead and grow our Business Development Center.

We are looking for someone with proven automotive BDC experience and a demonstrated track record of results. This is not an entry-level management position. The right candidate understands how to lead a team, manage internet and phone leads, improve appointment-setting and show rates, hold employees accountable, and turn opportunities into showroom traffic and sales.

We want someone who is competitive, organized, great with people, and looking for a company where they can grow beyond their current role.

What You'll Do

• Lead, coach, train, and develop the BDC team
• Manage inbound and outbound phone, internet, and digital leads
• Monitor lead response times, appointment-setting, show rates, sold rates, and overall BDC performance
• Establish clear daily, weekly, and monthly goals for the department
• Review calls, texts, emails, and CRM activity for quality and consistency
• Ensure every lead receives timely and professional follow-up
• Develop processes to improve customer engagement and appointment conversion
• Work closely with sales managers and the sales team to ensure a smooth handoff from the BDC to the showroom
• Hold team members accountable for activity, follow-up, and results
• Maintain accurate CRM records and reporting
• Track department KPIs and communicate results to leadership
• Recruit, train, and develop BDC employees as needed
• Help create a positive, competitive, customer-focused culture

What We're Looking For

• Previous automotive BDC experience required
• BDC management or leadership experience strongly preferred
• Proven track record of meeting or exceeding performance goals
• Strong understanding of automotive CRM systems and lead-management processes
• Excellent verbal and written communication skills
• Strong phone presence and customer-service skills
• Comfortable coaching employees and holding a team accountable
• Highly organized with strong attention to detail
• Ability to work in a fast-paced environment and manage multiple priorities
• Strong computer skills and ability to learn dealership systems quickly
• Self-motivated and results-driven
• Professional, dependable, and able to work effectively with customers and employees at all levels
• Desire for continued professional growth and advancement
• Must be able to successfully complete all required pre-employment screening

Physical & Non-Physical Requirements

• Ability to sit for extended periods of time
• Frequent computer, keyboard, mouse, and telephone use
• Ability to view computer screens and work across multiple software platforms throughout the workday
• Ability to communicate effectively in person, by telephone, text, and email
• Ability to occasionally stand, walk, bend, reach, and move throughout the dealership
• Ability to maintain focus while handling frequent calls, messages, customer interactions, and interruptions
• Strong interpersonal and conflict-resolution skills
• Ability to prioritize multiple tasks and meet deadlines
• Ability to analyze performance reports and identify opportunities for improvement
• Ability to remain professional and effective in a fast-paced, performance-driven environment

Why Laird Noller Ford?

Laird Noller Ford is part of a family-owned automotive group that has been serving our communities for more than 60 years. We believe great dealerships are built by great people, and we are committed to creating an environment where talented, driven employees can build long-term careers.

We offer competitive pay, excellent benefits, paid time off, employee discounts, ongoing training, and real opportunities for advancement. We promote growth from within and want employees who are excited to learn, take on more responsibility, and build their careers with us.

At Laird Noller Ford, you'll be surrounded by an experienced team, supportive leadership, and people who genuinely want to succeed together. We work hard, celebrate wins, hold ourselves accountable, and aren't afraid to have some fun along the way.

If you're looking for more than just another job—and want a place where your performance, ideas, and ambition can lead to bigger opportunities—Laird Noller Ford is a place to grow.

Laird Noller Ford is an Equal Opportunity Employer.

Qualifications

• Ability to sit for extended periods of time
• Frequent computer, keyboard, mouse, and telephone use
• Ability to view computer screens and work across multiple software platforms throughout the workday
• Ability to communicate effectively in person, by telephone, text, and email
• Ability to occasionally stand, walk, bend, reach, and move throughout the dealership
• Ability to maintain focus while handling frequent calls, messages, customer interactions, and interruptions
• Strong interpersonal and conflict-resolution skills
• Ability to prioritize multiple tasks and meet deadlines
• Ability to analyze performance reports and identify opportunities for improvement
• Ability to remain professional and effective in a fast-paced, performance-driven environment