BDC Manager

LAIRD NOLLER FORD INC; Topeka (KS); On-site; USD 54,000 - 75,000; Full time

Job summary

Laird Noller Ford is seeking an experienced BDC Manager to lead and grow our Business Development Center. You will coach, train, and develop the BDC team while optimizing lead handling across phone, internet, and digital channels to boost showroom traffic and sales.

The ideal candidate has proven automotive BDC experience, strong CRM and lead-management knowledge, and a track record of meeting or exceeding performance goals.

Qualifications

• Previous automotive BDC experience required.
• BDC management or leadership experience strongly preferred.
• Strong understanding of automotive CRM systems and lead-management processes.
• Excellent verbal and written communication skills.

Responsibilities

• Lead, coach, train, and develop the BDC team.
• Manage inbound and outbound phone, internet, and digital leads.
• Monitor response times, appointment-setting, show rates, and sold rates.
• Set clear daily, weekly, and monthly goals for the department.
• Review calls, texts, emails, and CRM activity for quality and consistency.
• Ensure timely and professional lead follow-up.
• Develop processes to improve engagement and appointment conversion.
• Work with sales to ensure smooth handoff from BDC to showroom.
• Recruit, train, and develop BDC employees as needed.

Skills

BDC leadership

Team development

Coaching

CRM proficiency

Performance tracking

Tools

CRM software

Job description

BDC Manager – Laird Noller FordLaird Noller Ford is looking for an experienced, driven BDC Manager to lead and grow our Business Development Center.We are looking for someone with proven automotive BDC experience and a demonstrated track record of results. This is not an entry-level management position. The right candidate understands how to lead a team, manage internet and phone leads, improve appointment-setting and show rates, hold employees accountable, and turn opportunities into showroom traffic and sales.We want someone who is competitive, organized, great with people, and looking for a company where they can grow beyond their current role.What You'll DoLead, coach, train, and develop the BDC teamManage inbound and outbound phone, internet, and digital leadsMonitor lead response times, appointment-setting, show rates, sold rates, and overall BDC performanceEstablish clear daily, weekly, and monthly goals for the departmentReview calls, texts, emails, and CRM activity for quality and consistencyEnsure every lead receives timely and professional follow-upDevelop processes to improve customer engagement and appointment conversionWork closely with sales managers and the sales team to ensure a smooth handoff from the BDC to the showroomHold team members accountable for activity, follow-up, and resultsMaintain accurate CRM records and reportingTrack department KPIs and communicate results to leadershipRecruit, train, and develop BDC employees as neededHelp create a positive, competitive, customer-focused cultureWhat We're Looking ForPrevious automotive BDC experience requiredBDC management or leadership experience strongly preferredProven track record of meeting or exceeding performance goalsStrong understanding of automotive CRM systems and lead-management processesExcellent verbal and written communication skillsStrong phone presence and customer-service skillsComfortable coaching employees and holding a team accountableHighly organized with strong attention to detailAbility to work in a fast-paced environment and manage multiple prioritiesStrong computer skills and ability to learn dealership systems quicklySelf-motivated and results-drivenProfessional, dependable, and able to work effectively with customers and employees at all levelsDesire for continued professional growth and advancementMust be able to successfully complete all required pre-employment screeningPhysical & Non-Physical RequirementsThis position primarily works in an office/dealership environment and requires:Ability to sit for extended periods of timeFrequent computer, keyboard, mouse, and telephone useAbility to view computer screens and work across multiple software platforms throughout the workdayAbility to communicate effectively in person, by telephone, text, and emailAbility to occasionally stand, walk, bend, reach, and move throughout the dealershipAbility to maintain focus while handling frequent calls, messages, customer interactions, and interruptionsStrong interpersonal and conflict-resolution skillsAbility to prioritize multiple tasks and meet deadlinesAbility to analyze performance reports and identify opportunities for improvementAbility to remain professional and effective in a fast-paced, performance-driven environmentWhy Laird Noller Ford?Laird Noller Ford is part of a family-owned automotive group that has been serving our communities for more than 60 years. We believe great dealerships are built by great people, and we are committed to creating an environment where talented, driven employees can build long-term careers.We offer competitive pay, excellent benefits, paid time off, employee discounts, ongoing training, and real opportunities for advancement. We promote growth from within and want employees who are excited to learn, take on more responsibility, and build their careers with us.At Laird Noller Ford, you'll be surrounded by an experienced team, supportive leadership, and people who genuinely want to succeed together. We work hard, celebrate wins, hold ourselves accountable, and aren't afraid to have some fun along the way.If you're looking for more than just another job—and want a place where your performance, ideas, and ambition can lead to bigger opportunities—Laird Noller Ford is a place to grow.If you have BDC experience, can show us what you've accomplished, know how to develop people, and want the opportunity to continue growing your career in automotive retail, we want to talk to you.Apply today and tell us about the results you've produced.Laird Noller Ford is an Equal Opportunity Employer.Ability to sit for extended periods of timeFrequent computer, keyboard, mouse, and telephone useAbility to view computer screens and work across multiple software platforms throughout the workdayAbility to communicate effectively in person, by telephone, text, and emailAbility to occasionally stand, walk, bend, reach, and move throughout the dealershipAbility to maintain focus while handling frequent calls, messages, customer interactions, and interruptionsStrong interpersonal and conflict-resolution skillsAbility to prioritize multiple tasks and meet deadlinesAbility to analyze performance reports and identify opportunities for improvementAbility to remain professional and effective in a fast-paced, performance-driven environment