General Sales Manager

Socket.dev; Lawrence (KS); On-site; USD 112,000 - 223,000; Full time

Benefits offered by this job

Competitive compensation

Performance-based earning potential

Benefits package

Job summary

Laird Noller Automotive in Lawrence, KS is seeking an experienced General Sales Manager to lead our sales team and drive performance. The GSM will protect gross, increase volume, and ensure top-level customer experience while coordinating with executive leadership.

The role requires proven automotive sales management, strong leadership, and deep understanding of dealership financials. Competitive compensation is offered with growth opportunities within the dealership.

Qualifications

• At least automotive sales leadership experience.
• Ability to lead and develop a sales team.
• Understanding of dealership financials: volume, gross, expenses, profitability.

Responsibilities

• Lead, coach, train, and hold the sales team accountable.
• Drive new and pre-owned vehicle sales volume.
• Structure and desk deals while balancing gross, volume, and customer experience.
• Monitor daily, weekly, and monthly sales performance.
• Establish goals and ensure follow-through.
• Conduct effective daily sales meetings.
• Manage CRM activity, lead response, appointments, follow-up, and closing performance.
• Recruit, onboard, train, and develop sales professionals.
• Work with Finance to improve deal flow and profitability.
• Assist with inventory management and pricing.

Skills

Automotive sales management

Leadership

CRM systems

Team coaching

Deal structuring

Tools

CRM software

Job description

Job Details

Job Location: Laird Noller Ford of Lawrence - LAWRENCE, KS, Salary Range: $10000.00 - $20000.00Base+Commission/month, General Sales Manager Laird Noller Automotive Laird Noller Automotive is looking for an experienced, driven General Sales Manager to join our leadership team. We are looking for a true automotive leader—someone who knows how to build a team, create accountability, work deals, protect gross, increase volume, and keep the sales floor moving. This is an opportunity for someone who wants to take ownership of a department and have a direct impact on the success and growth of the dealership.

What You\'ll Do

The GSM/Sales Manager will oversee day-to-day sales operations and work closely with dealership and executive leadership to drive performance.

Responsibilities include

• Lead, coach, train, and hold the sales team accountable


• Drive new and pre-owned vehicle sales volume


• Structure and desk deals while balancing gross, volume, and customer experience


• Monitor daily, weekly, and monthly sales performance


• Establish individual and department goals and ensure consistent follow-through


• Conduct effective daily sales meetings


• Manage CRM activity, lead response, appointments, follow-up, and closing performance


• Monitor traffic, closing ratios, lead sources, and salesperson productivity


• Ensure every opportunity is being properly worked and followed up


• Recruit, onboard, train, and develop sales professionals


• Work closely with Finance to improve deal flow, profitability, product penetration, and funding


• Assist with inventory management, aging, pricing, merchandising, and turn


• Review trades and assist with vehicle appraisals


• Identify aged inventory and develop strategies to move it


• Maintain strong relationships with lenders, vendors, and manufacturer representatives as appropriate


• Ensure dealership and manufacturer processes are followed


• Maintain high standards for compliance, documentation, and customer treatment


• Address customer concerns quickly and professionally


• Work closely with Fixed Operations, Accounting, Marketing, and executive leadership


• Help develop advertising, sales events, inventory strategies, and monthly sales plans


• Provide accurate and timely reporting to executive leadership


• Create a culture of urgency, accountability, teamwork, and performance

What We\'re Looking For

We want someone who understands that great sales management is more than sitting at the desk and penciling deals. Our ideal candidate:

• Has automotive sales management experience


• Has a proven ability to lead and develop a sales team


• Understands dealership financials and the relationship between volume, gross, expenses, and net profitability


• Can effectively desk and close deals


• Understands both new and used vehicle operations


• Is comfortable managing inventory and aging


• Understands CRM processes and lead management


• Uses numbers and reporting to manage performance—not guesswork


• Holds people accountable while maintaining a positive culture


• Communicates well with employees, customers, and executive leadership


• Is competitive, organized, energetic, and results-driven


• Can make decisions and solve problems without needing constant direction


• Leads from the front and is willing to jump in wherever needed

What Success Looks Like

Success in this position means building a consistent, profitable sales department. We expect our GSM/Sales Manager to know where the department stands every day—not just at the end of the month. That means knowing the numbers, knowing the inventory, knowing the pipeline, knowing where deals are getting stuck, and knowing what each member of the team needs to do to improve. We want a leader who can celebrate wins, address problems quickly, develop people, and continuously push the department forward.

Why Laird Noller Automotive?

Noller has been a family-owned automotive group for more than 65 years. We believe in giving strong leaders the ability to lead, make an impact, and grow with the organization. We offer:

• Competitive management compensation


• Performance-based earning potential


• Medical, dental, vision, and other benefits


• 401(k)


• Paid time off


• Employee vehicle benefits


• Established dealership and recognizable local brand


• Experienced executive leadership and departmental support


• Opportunity for continued advancement within the Noller organization

If you are an experienced automotive sales leader who wants the opportunity to build, lead, and grow a dealership sales operation, we want to talk to you.

Qualifications

Frequently sit, stand, walk, talk, hear, and use hands and fingers to operate computers, phones, and other office equipment Move throughout the showroom, sales offices, dealership property, and vehicle inventory areas throughout the workday Enter and exit various types of passenger vehicles, SUVs, and trucks Occasionally bend, stoop, reach, crouch, or kneel while inspecting or evaluating vehicles Occasionally lift, carry, push, or move items weighing up to approximately 25 pounds Safely operate motor vehicles as required for vehicle appraisals, inventory movement, customer assistance, or other dealership business Work both indoors and outdoors and tolerate exposure to varying weather conditions when inspecting vehicles or working on dealership lots Maintain the visual and auditory ability necessary to safely perform job duties and communicate effectively Must be able to pass drug screen, background, and MVR