BDC Coordinator

Fermanfordclearwater; Tampa (FL); Hybrid; USD 32,000 - 46,000; Full time

Job summary

Fermanford Clearwater is seeking a BDC Coordinator to manage inbound and outbound guest communications supporting sales and service. You will respond to leads, schedule appointments, and follow up with guests to drive dealership traffic and opportunities.

The role requires strong communication, organization, and CRM skills, with the ability to work in a fast-paced, goal-driven environment. On-the-job training is provided in a dealership setting.

Qualifications

• High school diploma or equivalent.
• Previous guest service, call center, sales, or dealership experience preferred.
• Automotive dealership or BDC experience is a plus but not required.
• On-the-job training provided for qualified candidates.

Responsibilities

• Respond promptly to inbound calls, emails, text messages, and online leads.
• Make outbound calls to follow up on sales and service leads.
• Schedule and confirm sales and service appointments.
• Maintain accurate guest records in the dealership CRM system.
• Track and manage lead activity, follow-up status, and appointment outcomes.
• Provide product and service information to guests as needed.
• Coordinate with sales and service teams to ensure smooth guest handoffs.
• Follow up with unsold showroom guests and missed service appointments.
• Maintain consistent communication standards and scripting guidelines.
• Ensure timely response to all internet and phone inquiries.
• Assist in achieving dealership appointment-setting and conversion goals.
• Support marketing campaigns and lead generation initiatives.

Skills

Communication

Guest service

Phone etiquette

Multitasking

CRM experience

Basic computer skills

Teamwork

Attention to detail

Education

High school diploma

Tools

CRM software

Job description

Description

Position Summary

The BDC Coordinator is responsible for managing inbound and outbound guest communications to support the dealership’s sales and service departments. This role focuses on responding to leads, scheduling appointments, following up with guests, and ensuring a high level of guest engagement to drive dealership traffic and sales opportunities.

Essential Duties and Responsibilities

• Respond promptly to inbound phone calls, emails, text messages, and online leads.
• Make outbound calls to follow up on sales and service leads.
• Schedule and confirm sales and service appointments.
• Maintain accurate guest records in the dealership CRM system.
• Track and manage lead activity, follow-up status, and appointment outcomes.
• Provide product and service information to guests as needed.
• Coordinate with sales and service teams to ensure smooth guest handoffs.
• Follow up with unsold showroom guests and missed service appointments.
• Maintain consistent communication standards and scripting guidelines.
• Ensure timely response to all internet and phone inquiries.
• Assist in achieving dealership appointment-setting and conversion goals.
• Support marketing campaigns and lead generation initiatives.

Requirements

Qualifications

• Strong communication and guest service skills.
• Professional phone etiquette and persuasive communication ability.
• Strong organizational and multitasking skills.
• Ability to work in a fast-paced, goal-driven environment.
• Basic computer skills and CRM experience preferred.
• Ability to work independently and as part of a team.
• Positive attitude and strong attention to detail.

Education and Experience

• High school diploma or equivalent required.
• Previous guest service, call center, sales, or dealership experience preferred.
• Automotive dealership or BDC experience is a plus but not required.
• On-the-job training provided for qualified candidates.

Physical Requirements

• Ability to sit for extended periods.
• Frequent use of computer, phone systems, and CRM software.
• Ability to communicate clearly by phone and electronic messaging.
• Ability to perform repetitive data entry and typing tasks.Ability to work standard business hours, including some evenings or weekends if required.

Work Environment

Work is performed primarily in a dealership office or call center environment with frequent phone and computer use in a structured, fast-paced, performance-driven setting.

Equal Employment Opportunity Statement

The Company is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under applicable law.

This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required for this position. Management reserves the right to modify, add, or remove duties and assign other responsibilities as necessary.