Bay Area Wine District Manager

Bonterra Organic Estates | Viña Concha y Toro USA; Oregon; Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

401k with company match

Paid vacation and holidays

Volunteer Time Off (VTO)

Job summary

Bonterra Organic Estates | Viña Concha y Toro USA is seeking a District Manager based in the Greater San Francisco Bay Area. You will drive market share and distribution for VCT-USA across independent retail, on-premise accounts, and chains, with emphasis on North Bay and surrounding counties.

This role is sales- and activation-focused, requiring travel 10–15% and frequent field visits to distributor partners.

Qualifications

• Bachelor’s degree in business/marketing or related field plus 2-5 years progressive sales experience in wine and spirits or beverage industry
• Proven success in alcohol beverage industry sales and account management including extensive knowledge of on- and off-premise retail wine channels
• Proven track record of achieving sales goals and growing market share
• Experience working with wholesalers/distributors and key account customers
• Knowledge and passion for luxury/premium and commercial wines
• Strong verbal and written communicator with strong public speaking and presentation skills
• Proficiency in Microsoft 365 office applications including Word, PowerPoint and Excel
• Valid Driver’s License and the ability to be insured
• Overnight travel approximately 10% - 15% of time; weekend and evening work as required to support events
• Travel throughout region required

Responsibilities

• Accountable for market-level sales activation and driving key brand programs
• Build strong relationships with top retail accounts, local chains, retail buyers and on-premise decision-makers to identify key selling opportunities
• Develop strong relationships with distributor teams to multiply efforts and gain share of mind
• Coordinate market work-withs, surveys, and sales blitzes with distributor teams
• Provide daily/weekly market performance recaps and identify execution gaps to distributor and VCT-USA management
• Achieve assigned sales, distribution, depletion, and market share objectives
• Develop target account lists and execution plans to drive distribution and sales growth
• Present sales programs, pricing initiatives, promotional opportunities, and brand priorities to customers and distributor partners
• Monitor account execution, including pricing, distribution, merchandising, displays, cold box placements, menu placements, and promotional compliance
• Utilize CRM systems, reporting tools, and sales analytics to identify opportunities and monitor performance

Skills

Sales experience

Account management

Wine industry knowledge

Presentation skills

CRM familiarity

MS 365 proficiency

Education

Bachelor’s degree in business/marketing or related field

Wine education or certification (WSET/CSW) preferred

Tools

KARMA/iDig CRM

Job description

Bonterra Organic Estates | Viña Concha y Toro USA is seeking a District Manager based in the Greater San Francisco Bay Area. You will drive market share and distribution for VCT-USA across independent retail, on-premise accounts, and chains, with emphasis on North Bay and surrounding counties.

This role is sales- and activation-focused, requiring travel 10–15% and frequent field visits to distributor partners.