District Manager - Northern California

Bonterra Organic Estates | Viña Concha y Toro USA; San Francisco (CA); Remote; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k with company match

Paid vacation

Sick leave

Company holidays

Job summary

Bonterra Organic Estates, part of Viña Concha y Toro USA, seeks a District Manager in the Greater San Francisco Bay Area to grow the VCT-USA portfolio across independent retail and on-premise channels. The role is remote/home-based with extensive field driving and about 10–15% overnight travel.

You will lead sales activation, build key retailer relationships, partner with distributors, and drive market share through strategic execution and CRM analytics.

Qualifications

• Bachelor’s degree in business/marketing or related field is required.
• 2–5 years of progressive sales experience in wine & spirits/beverage industry or equivalent experience.
• Proven success in alcohol beverage industry sales and account management.
• Experience with wholesalers/distributors and key accounts.
• Valid Driver’s License and ability to be insured.

Responsibilities

• Accountable for market-level sales activation and driving key brand programs.
• Build strong relationships with top retail accounts, local chains, and on-premise decision‑makers.
• Develop relationships with distributor teams to multiply efforts and gain share of mind.
• Provide market performance recaps and identify execution gaps.
• Achieve sales, distribution, depletion, and market share objectives.
• Develop target account lists and execution plans to drive distribution and sales growth.
• Present sales programs, pricing initiatives and promotions to customers and distributors.
• Monitor account execution including pricing, distribution, and promotions and ensure compliance.
• Utilize CRM systems, reporting tools and sales analytics.

Skills

Wine & spirits sales

Account management

Relationship building

Communication

Education

Bachelor’s degree in business/marketing or related field

Tools

Driver’s License

CRM awareness

Job description

As District Manager based in the Greater San Francisco Bay Area, you will beresponsible for growing the VCT-USA portfolio across independent retail, on‑premise accounts, and chains. You will be responsible for driving performance, distribution and market share with primary focus on North Bay—Sonoma, Napa, Mendocino counties as well as east to Sacramento. This role is primarily sales‑and activation‑focused, executing key initiatives to strengthen customer relationships and support commercial growth. This role influences results through effective communication, collaboration and field execution.

This remote, home office‑based role entails extensive driving within the field in order visit accounts, do work withs and attend distributor meetings. Overnight travel will be approximately 10%-15%.

Responsibilities

• Accountable for market‑level sales activation and driving key brand programs
• Build strong relationships with top retail accounts, local chains, retail buyers and on‑premise decision‑makers to identify key selling opportunities
• Develop strong relationships with distributor teams to multiply efforts and gain share of mind
• Provide daily/weekly market performance recaps and identify execution gaps
• Achieve assigned sales, distribution, depletion, and market share objectives
• Develop target account lists and execution plans to drive distribution and sales growth
• Present sales programs, pricing initiatives, promotional opportunities and brand priorities to customers and distributor partners
• Monitor account execution, including pricing, distribution, merchandising, displays, cold box placements, menu placements and promotional compliance
• Utilize CRM systems, reporting tools and sales analytics

About VCT‑USA

Part of Chile‑based Viña Concha y Toro, the leading wine producer in Latin America and one of the world's largest wine companies, Viña Concha y Toro USA (VCT‑USA) is a premier U.S. wine marketer and the nation's leading importer of South American wines. Our diverse portfolio features acclaimed brands from California, Chile and Argentina, including Bonterra, Casillero del Diablo, Don Melchor, Fetzer, Frontera, Ranch Wine, Trivento and 1000 Stories.

A Certified B Corporation, Bonterra Organic Estates—our Hopland, California‑based winery—strives to lead the industry in sustainability through our commitments to regenerative farming, renewable energy and circular packaging.

Must Requirements

• Bachelor’s degree in business/marketing or related field plus a minimum 2‑5 years progressive sales experience in wine & spirits/beverage industry, or equivalent combo education/experience
• Proven success in alcohol beverage industry sale/account management including extensive knowledge of on‑and off‑premise, retail wine channels and trade
• Proven track record of achieving sales goals and growing market share
• Experience working with wholesalers/distributors and key account customers
• Valid Driver’s License and ability to be insured
• Overnight travel approximately 10%-15% of time; weekend/evening work as required

Physical Requirements

- Ability to lift & carry up to 50 lbs.; push/pull up to 30 lbs. on frequent basis; ability to frequently sit & work at desk for long periods of time; requires ability to frequently walk & occasionally stand, reach outward/upward, climb, crawl, squat, kneel, bend; requires hand & finger dexterity for keyboarding & frequently working at computer for extended periods of time. Additional physical requirements required related to domestic/international travel via air/ground transportation

Benefits

- First day Medical, Dental, Vision, Life & Disability, Tax Savings (401k with company match), STD/LTD, paid vacation, sick leave, company holidays. Health Care and Dependent Care FSA benefits available to eligible employees

Compensation

Target base salary range $90,000 - $110,000, annual incentive target, transportation‑related benefits

Requires successful completion of criminal background, DMV check, drug screen. AA/EOE/M/F/D/V

You will be required to submit verification of your citizenship or legal right to work in the US at time of an employment offer

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