Gaming Vertical Marketing Lead

Socure; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Socure is seeking aVertical Marketing Lead to own the gaming pod's positioning, messaging, and go‑to‑market strategy. You will own ICPs, value propositions, and competitive differentiation to drive pipeline and revenue growth.

You’ll partner with Product, Data Science, and RevOps to embed data‑driven insights into industry narratives and deliver ready‑to‑use enablement for sales teams, helping Socure win in a dynamic, high‑growth market.

Qualifications

• 6–8 years of B2B marketing experience in high‑growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
• Demonstrated success driving measurable pipeline and revenue impact through vertical or segment‑focused marketing initiatives.
• Strong ability to translate complex AI‑driven or data‑centric technology into clear, compelling industry narratives.
• Experience partnering closely with sales teams and influencing cross‑functional stakeholders without direct authority.
• Analytical rigor and experience tying marketing programs to business outcomes.
• Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast‑paced environment.

Responsibilities

• Define and execute a vertical marketing strategy for the gaming GTM Pod.
• Develop ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
• Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
• Translate AI-driven capabilities into industry‑specific messaging for economic buyers and technical stakeholders.
• Deliver field‑ready enablement materials (decks, playbooks, battlecards, ROI tools, customer stories).
• Coordinate campaigns with GTM leaders and RevOps to generate pipeline and measure success.

Skills

Vertical marketing

B2B marketing

Product marketing

SaaS marketing

Identity/fraud domain

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

CRM (Salesforce)

Marketing automation

Data analytics

Job description

Socure is seeking aVertical Marketing Lead to own the gaming pod's positioning, messaging, and go‑to‑market strategy. You will own ICPs, value propositions, and competitive differentiation to drive pipeline and revenue growth.

You’ll partner with Product, Data Science, and RevOps to embed data‑driven insights into industry narratives and deliver ready‑to‑use enablement for sales teams, helping Socure win in a dynamic, high‑growth market.