B2B Website Copy & Messaging Architect

Barrena Branding & Marketing; United States; Remote; USD 55,000 - 110,000; Full time

Job summary

Barrena Branding & Marketing is seeking an experienced B2B Copywriter & Messaging Strategist to develop strategic messaging and high-quality copy for clients, focusing on B2B technology companies and website projects. You will translate complex products into clear, compelling messaging that differentiates brands and drives action.

The role blends copywriting with positioning, requires conducting client discovery, creating value propositions, and collaborating with designers, SEO specialists,

Qualifications

• 5+ years of professional copywriting, content, or messaging experience.
• Demonstrated experience writing website copy for B2B companies.
• Strong preference for experience with technology, SaaS, cybersecurity, AI, healthcare, professional services, or other complex industries.
• Ability to translate sophisticated or technical subject matter into clear, engaging copy.
• Strong understanding of how B2B messaging differs from consumer-focused copy.

Responsibilities

• Write website copy for B2B companies across homepages, product pages, and landing pages.
• Develop brand positioning and strategic messaging frameworks.
• Create value propositions, messaging pillars, differentiators, and audience messages.
• Translate complex technical products into clear, benefit-driven copy.
• Participate in client discovery and stakeholder interviews.
• Conduct competitive research to identify differentiation opportunities.
• Develop messaging for different buyer personas and stages.
• Write headlines and calls to action to improve conversion.
• Collaborate with strategists, designers, SEO specialists, and developers.
• Incorporate SEO strategy and target keywords where appropriate.
• Edit and polish existing copy for clarity, consistency, and brand voice.
• Ensure all copy is accurate, on-brand, and client-ready.

Skills

B2B Copywriting

Messaging Strategy

Website Copywriting

Stakeholder Interviews

SEO-aware Copywriting

Job description

Barrena Branding & Marketing is seeking an experienced B2B Copywriter & Messaging Strategist to develop strategic messaging and high-quality copy for clients, focusing on B2B technology companies and website projects. You will translate complex products into clear, compelling messaging that differentiates brands and drives action.

The role blends copywriting with positioning, requires conducting client discovery, creating value propositions, and collaborating with designers, SEO specialists,