B2B Messaging Architect & Copy Strategy Lead

Barrena Branding & Marketing; United States; Remote; USD 69,000 - 165,000; Full time

Job summary

Barrena Branding & Marketing is seeking an experienced B2B Copywriter & Messaging Strategist to craft strategic messaging and high-quality website copy for technology-focused clients. The role blends copywriting with positioning, translating complex products into clear, compelling messages that differentiate the brand and drive action.

Expect to write website copy for B2B tech, SaaS, cybersecurity, AI, healthcare, and other complex industries, while shaping the strategy behind the messaging and

Qualifications

• 5+ years of professional copywriting, content, or messaging experience.
• Demonstrated experience writing website copy for B2B companies.
• Strong preference for technology, SaaS, cybersecurity, AI, healthcare, or other complex industries.

Responsibilities

• Write website copy for B2B companies, including homepages, product/service pages, industry pages, solution pages, landing pages, and other website content.
• Develop brand positioning and strategic messaging frameworks.
• Create value propositions, messaging pillars, differentiators, key messages, and audience-specific messaging.
• Translate complex technical products and services into clear, benefit-driven copy.
• Participate in client discovery and stakeholder interviews to understand the business, audience, and objectives.
• Conduct competitive and messaging research to identify differentiation opportunities.
• Develop messaging for different buyer personas and stages of the buying journey.
• Write headlines, calls to action, and conversion-focused website copy.
• Collaborate with strategists, designers, developers, SEO specialists, and other team members.
• Incorporate SEO strategy and target keywords naturally into website copy where appropriate.
• Edit and strengthen existing copy for clarity, consistency, differentiation, and brand voice.

Skills

B2B messaging

Website copywriting

Strategic thinking

SEO integration

Client discovery

Job description

Barrena Branding & Marketing is seeking an experienced B2B Copywriter & Messaging Strategist to craft strategic messaging and high-quality website copy for technology-focused clients. The role blends copywriting with positioning, translating complex products into clear, compelling messages that differentiate the brand and drive action.

Expect to write website copy for B2B tech, SaaS, cybersecurity, AI, healthcare, and other complex industries, while shaping the strategy behind the messaging and