B2B Marketing Copywriter — Creative, Conversion‑Driven

Foundation Software; Strongsville (OH); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Manicures & pedicures in office

Massages

Laundry service

Catered lunches Wednesdays

Monthly happy hour

Job summary

Foundation Software, a national provider of construction software and services, is seeking an experienced, self-driven copywriter with proven ability to write compelling copy that boosts engagement and convinces the reader to act. You will collaborate with an in-house creative team to drive our advertising strategy across multiple media and lead generation platforms.

Ideal candidates have B2B copywriting experience, strong storytelling, SEO awareness, and the ability to tailor messages to

Qualifications

• B2B copywriting experience required.
• Strong storytelling and headline-writing abilities.
• Familiarity with on-page SEO and keyword research beneficial.
• Ability to tailor copy for diverse audiences (bookkeepers, financial pros, executives).
• Proven proofreading and attention to detail in fast-paced environments.

Responsibilities

• Collaborate with Director of Digital Media and Marketing team to develop advertising copy across media.
• Produce engaging copy for digital and print ads, emails, direct mail, landing pages, and product descriptions.
• Develop headlines, taglines, and calls to action that drive engagement and conversions.
• Test and optimize copy elements using analytics to improve MQLs.
• Draft newsletters and campaigns to generate conversations and nurture leads.
• Proofread and ensure error-free copy across all materials.
• Meet with SMEs and stakeholders to tailor messaging per product line.

Skills

B2B copywriting

Storytelling

Headline writing

Editing/proofreading

SEO awareness

Audience adaptation

Cross-functional collaboration

Marketing analytics

Job description

Foundation Software, a national provider of construction software and services, is seeking an experienced, self-driven copywriter with proven ability to write compelling copy that boosts engagement and convinces the reader to act. You will collaborate with an in-house creative team to drive our advertising strategy across multiple media and lead generation platforms.

Ideal candidates have B2B copywriting experience, strong storytelling, SEO awareness, and the ability to tailor messages to