B2B Tech Copywriter & Messaging Strategist

Barrena Branding, LLC; Northern (KY); Hybrid; USD 55,000 - 96,000; Full time

Job summary

Collaborating with strategists, designers, and SEO specialists, you’ll drive differentiation, audience-specific messaging, and conversion-focused copy while maintaining brand voice. This contractor role emphasizes senior-level copy craftsmanship and client engagement.

Qualifications

• 5+ years of professional copywriting, content, or messaging experience.
• Demonstrated experience writing website copy for B2B companies.
• Experience with technology, SaaS, cybersecurity, AI, healthcare, or other complex industries.
• Ability to translate technical subject matter into clear, engaging copy.
• Understanding of how B2B messaging differs from consumer-focused copy.

Responsibilities

• Write website copy for B2B companies, including homepages, product and service pages, industry pages, solution pages, landing pages, and other website content.
• Develop brand positioning and strategic messaging frameworks.
• Create value propositions, messaging pillars, differentiators, key messages, and audience-specific messaging.
• Translate complex technical products and services into clear, compelling copy.
• Participate in client discovery and stakeholder interviews to understand the business, audience, competitive landscape, and objectives.
• Conduct competitive and messaging research to identify opportunities for differentiation.
• Develop messaging for different buyer personas and stages of the buying journey.
• Write headlines, calls to action, and conversion-focused website copy.
• Collaborate with strategists, designers, developers, SEO specialists, and other team members.
• Incorporate SEO strategy and target keywords naturally into website copy when appropriate.
• Edit and strengthen existing copy for clarity, consistency, differentiation, and brand voice.
• Ensure all copy is polished, accurate, on-brand, and ready for client delivery.

Skills

B2B copywriting

Website copywriting

Strategic messaging

SEO familiarity

Client discovery

Tools

AI tools

Job description

Collaborating with strategists, designers, and SEO specialists, you’ll drive differentiation, audience-specific messaging, and conversion-focused copy while maintaining brand voice. This contractor role emphasizes senior-level copy craftsmanship and client engagement.