Strategic B2B Copywriter & Messaging Architect

Barrena Branding & Marketing; United States; Remote; USD 60,000 - 120,000; Part time

Job summary

Barrena Branding & Marketing seeks an experienced B2B Copywriter & Messaging Strategist to craft strategic messaging and high-quality copy for technology-focused clients. The role blends copywriting with brand positioning and messaging, translating complex products into clear, compelling content.

The candidate will write for B2B websites across tech, SaaS, cybersecurity, AI, and healthcare, while shaping messaging frameworks and value propositions to differentiate brands and drive action.

Qualifications

• 5+ years of professional copywriting, content, or messaging experience.
• Demonstrated experience writing website copy for B2B companies.
• Strong preference for experience with technology, SaaS, cybersecurity, AI, healthcare, or other complex industries.
• Ability to translate sophisticated or technical subject matter into clear, engaging copy.
• Strong understanding of how B2B messaging differs from consumer-focused copy.

Responsibilities

• Write website copy for B2B companies, including homepages and product pages.
• Develop brand positioning and strategic messaging frameworks.
• Create value propositions, messaging pillars, differentiators, and audience messages.
• Translate technical products into clear, benefit-driven copy.
• Collaborate with strategists, designers, SEO specialists, and developers.

Skills

B2B copywriting

Website copywriting

Messaging strategy

SEO basics

Client discovery

Job description

Barrena Branding & Marketing seeks an experienced B2B Copywriter & Messaging Strategist to craft strategic messaging and high-quality copy for technology-focused clients. The role blends copywriting with brand positioning and messaging, translating complex products into clear, compelling content.

The candidate will write for B2B websites across tech, SaaS, cybersecurity, AI, and healthcare, while shaping messaging frameworks and value propositions to differentiate brands and drive action.