Remote Marketing Programs Lead — Webinars & Events Equity

bettercomp; United States; On-site; USD 95,000 - 120,000; Full time

Benefits offered by this job

Equity

Flexible PTO

Company holidays

Health, dental, and vision insurance

401(k) with company match

Job summary

Bettercomp is seeking a Marketing Programs Manager to own two high-impact programs: webinars and events. You’ll work at the intersection of content, partnerships, customer success, and product marketing to drive pipeline and grow our partner ecosystem.

This high-ownership role requires setting strategy, managing the budget, executing plans, and owning the numbers. You will lead end-to-end logistics, build repeatable playbooks, and push for measurable ROI across owned and sponsored formats.

Qualifications

• 6-8+ years of experience in B2B marketing, focusing on programs, demand generation, and events.
• Experience owning webinar or events programs end-to-end, including owned and sponsored formats.
• Experience with budget management, spend tracking and ROI reporting.
• Proven lead-generation ownership and pipeline contribution.
• Strong cross-functional collaboration without formal authority.
• Data-driven with ability to set goals and track performance.
• Excellent project management and execution of multiple programs.
• Strong written and verbal communication; comfortable with partners and customers.

Responsibilities

• Own end-to-end webinars and events program from planning to execution, including internal and external webinars and events.
• Manage the program calendar and balance owned events with third-party sponsorships.
• Own program budget and ROI optimization across the portfolio.
• Set lead targets and ensure timely delivery of leads to the pipeline.
• Handle end-to-end logistics for each event: sourcing speakers, platform setup, promotion, registration, production, follow-up.
• Build repeatable playbooks and templates to scale the program.

Skills

Program management

Demand generation

Event marketing

B2B marketing

Budget management

Lead generation

Cross-functional collaboration

Data-driven

Project management

Marketing automation

CRMs

Webinar platforms

Tools

Webinar platforms

Marketing automation tools

CRM systems

Job description

Bettercomp is seeking a Marketing Programs Manager to own two high-impact programs: webinars and events. You’ll work at the intersection of content, partnerships, customer success, and product marketing to drive pipeline and grow our partner ecosystem.

This high-ownership role requires setting strategy, managing the budget, executing plans, and owning the numbers. You will lead end-to-end logistics, build repeatable playbooks, and push for measurable ROI across owned and sponsored formats.