B2B Trade Show & Digital Marketing Specialist (Hybrid)

SmartRecruiters, Inc.

Duncan (SC)

Hybrid

USD 60,000 - 90,000

Full time

4 days ago

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Job summary

Stäubli’s Fluid Connectors Division is seeking a Digital Marketing and B2B Tradeshow Specialist to join our North American Marketing team. This hands‑on role focuses on executing digital marketing campaigns, managing lead generation activities, coordinating technical trade shows and customer events, and improving marketing performance through data and analytics.

You will work closely with regional sales teams and global marketing colleagues to generate demand, support customer engagement, and

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field.
3+ years of experience in digital marketing, event marketing, or related marketing roles.
Proven experience coordinating B2B tradeshows from planning to post‑event follow up.
Experience executing marketing campaigns across digital channels.
Excellent project management and organizational abilities.
Ability to manage multiple priorities and deadlines simultaneously.
Adheres to all safety, quality and environmental standards
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Responsibilities

Execute integrated marketing campaigns across digital channels including LinkedIn, Google Ads, email marketing, websites, and marketing automation platforms.
Create and manage marketing assets such as landing pages, digital advertisements, email campaigns, social media content, videos, and website updates.
Monitor campaign performance and continuously optimize results through data analysis and testing.
Support lead generation initiatives that contribute directly to pipeline growth.
Collaborate with sales teams to improve lead management and customer engagement processes.
Hands‑on planning and execution of industry trade shows, customer events, roadshows, and regional marketing programs.
Hands‑on management of event logistics including booth preparation, vendor coordination, promotional materials, shipping, registrations, and onsite support.
Drive pre‑event promotion, attendee engagement, and post‑event lead follow‑up activities.
Track and report event performance and return on investment.
Support internal sales meetings, training events, and business conferences.