B2B Tech Social Media Strategist & Advocate

Aspen Technology, Inc.; Bedford (MA); On-site; USD 61,000 - 76,000; Full time

Benefits offered by this job

Comprehensive benefits package

Bonus or incentive pay

Paid time off

Charitable giveback day

Medical/dental/vision insurance

Retirement benefits

Job summary

Aspen Technology, Emerson's industrial software business, is seeking a Social Media Specialist to strengthen AspenTech's social media presence, expand engagement with key audiences and establish a scalable employee advocacy program.

The ideal candidate has 4+ years in social media within a B2B tech environment, partnering with senior leaders to translate complex topics into compelling content, with data-driven results and strong storytelling skills.

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism, Public Relations or a related field.
• 4+ years of professional experience managing social media programs, preferably within a B2B technology organization.
• Demonstrated expertise in social content strategy, publishing, audience engagement and analytics, with a focus on LinkedIn.
• Proven success increasing reach, engagement and follower growth through LinkedIn programs.
• Experience working directly with senior leaders and executives in a professional communications, marketing or content role.
• Demonstrable writing, editing and storytelling skills.
• Strong project management skills with the ability to balance multiple stakeholders and deadlines.
• Experience using LinkedIn analytics and social media management platforms.
• Strong interpersonal skills and confidence interacting with executive audiences.
• Ability to translate complex technology topics into compelling content for business and technical audiences.

Responsibilities

• Manage AspenTech's day-to-day social media presence.
• Create and publish social content aligned with organizational priorities.
• Partner with senior executives, business leaders and subject matter experts to develop engaging social content that elevates their expertise and advances company objectives.
• Establish and scale AspenTech's employee advocacy initiative, creating the strategy, governance model, content distribution processes, participant engagement programs and performance metrics needed to expand employee-driven reach and brand visibility.
• Translate complex technical, industrial and business topics into compelling social content for target audiences.
• Manage and maintain the social media editorial calendar.
• Identify opportunities to increase engagement, reach, audience growth and employee advocacy.
• Develop and advance considerations for an expanded social channel strategy.
• Monitor industry trends, competitor activity and emerging social media platform capabilities.
• Analyze content performance and provide regular reporting and recommendations to improve results.
• Collaborate with creative services, video production and content teams to develop high-performing visual and multimedia content.
• Leverage AI-enabled tools to improve content creation, workflow efficiency and performance optimization.
• Ensure all content aligns with AspenTech brand, messaging, editorial, legal and governance standards.

Skills

Social content strategy

Publishing

Audience engagement

Analytics

LinkedIn

Executive communications

Education

Bachelor's degree in Communications/Marketing/Journ/PR

Tools

LinkedIn analytics

Social media management platforms

Job description

Aspen Technology, Emerson's industrial software business, is seeking a Social Media Specialist to strengthen AspenTech's social media presence, expand engagement with key audiences and establish a scalable employee advocacy program.

The ideal candidate has 4+ years in social media within a B2B tech environment, partnering with senior leaders to translate complex topics into compelling content, with data-driven results and strong storytelling skills.