Social Media Specialist

Aspen Technology; Bedford (MA); On-site; USD 61,000 - 76,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

Retirement benefits

Charitable giveback day

Job summary

Aspen Technology is seeking a Social Media Specialist in Massachusetts to strengthen our social media presence and build a scalable employee advocacy program. You will support content strategy across corporate, product, customer, event, and thought leadership priorities.

You will collaborate with executives, subject matter experts and creative teams to craft data-driven, engaging content that expands reach, enhances visibility and aligns with brand standards.

Qualifications

• Bachelor's degree required or equivalent in communications/marketing/public relations
• 4+ years in social media programs, preferably B2B tech
• Strong writing, storytelling and editing skills
• Experience collaborating with senior leaders and executives

Responsibilities

• Manage AspenTech’s day-to-day social media presence
• Create and publish social content aligned with organizational priorities
• Partner with senior executives to develop content that elevates expertise
• Establish and scale the employee advocacy initiative with governance and metrics
• Translate complex technical topics into engaging content for target audiences
• Maintain the social media editorial calendar
• Analyze content performance and provide recommendations

Skills

Social media strategy

Content creation

Audience analytics

Executive engagement

Cross-functional collaboration

Project management

Education

Bachelor's degree in Communications, Marketing, Journalism, Public Relations or a related field

Tools

LinkedIn Analytics

Social media management platforms

AI content tools

Job description

The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways — from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.

The Role

Aspen Technology, Emerson’s industrial software business, is seeking a Social Media Specialist to help strengthen the company’s social media presence, expand engagement with key audiences and establish a scalable employee advocacy program.

This role will support the development and execution of social media strategies that advance AspenTech's corporate, product, customer, event, cultural and thought leadership priorities.

While LinkedIn is AspenTech’s primary platform today, this position requires broader social media expertise, including content strategy, audience engagement, executive visibility, employee amplification, platform best practices, analytics and governance. The role also requires effective collaboration with key internal stakeholders, including our video team on integrated YouTube strategies, our creative team on design and with Emerson’s enterprise social media team on overall best practices.

The ideal candidate has at least 4 years of experience managing social media programs within a B2B technology environment and a demonstrated ability to collaborate effectively with senior leaders, subject matter experts and executive stakeholders. This individual combines strong writing, creative and storytelling skills with a data-driven mindset and a deep understanding of how social media can be used to build thought leadership, increase visibility, drive audience engagement and extend corporate reach through executive and employee advocacy.

Your Impact

• Manage AspenTech’s day-to-day social media presence
• Create and publish social content aligned with organizational priorities
• Partner with senior executives, business leaders and subject matter experts to develop engaging social content that elevates their expertise and advances company objectives
• Establish and scale AspenTech's employee advocacy initiative, creating the strategy, governance model, content distribution processes, participant engagement programs and performance metrics needed to expand employee-driven reach and brand visibility
• Translate complex technical, industrial and business topics into compelling social content for target audiences
• Manage and maintain the social media editorial calendar
• Identify opportunities to increase engagement, reach, audience growth and employee advocacy
• Develop and advance considerations for an expanded social channel strategy
• Monitor industry trends, competitor activity and emerging social media platform capabilities
• Analyze content performance and provide regular reporting and recommendations to improve results
• Collaborate with creative services, video production and content teams to develop high-performing visual and multimedia content
• Leverage AI-enabled tools to improve content creation, workflow efficiency and performance optimization
• Ensure all content aligns with AspenTech brand, messaging, editorial, legal and governance standards

What You'll Need

• Bachelor's degree in Communications, Marketing, Journalism, Public Relations or a related field
• 4+ years of professional experience managing social media programs, preferably within a B2B technology organization
• Demonstrated expertise in social content strategy, publishing, audience engagement and analytics, with a focus on LinkedIn
• Proven success increasing reach, engagement and follower growth through LinkedIn programs
• Experience working directly with senior leaders and executives in a professional communications, marketing or content role
• Demonstrable writing, editing and storytelling skills
• Strong project management skills with the ability to balance multiple stakeholders and deadlines
• Experience using LinkedIn analytics and social media management platforms
• Strong interpersonal skills and confidence interacting with executive audiences
• Ability to translate complex technology topics into compelling content for business and technical audiences

Preferred Qualifications

• Experience in industrial software, enterprise software, SaaS, AI, automation, engineering, manufacturing technology or related B2B industries
• Experience developing or managing employee advocacy programs
• Knowledge of content amplification strategies and employee engagement best practices
• Experience creating or managing multimedia content, including short-form video and executive video content
• Familiarity with generative AI tools for content creation and optimization

The salary range for this role is $61,100.00 - $76,400.00. This range represents what we in good faith believe is the range possible for base compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range based on several factors. This range may be modified in the future. This role is also eligible for bonus or variable incentive pay. Additionally, we offer a comprehensive benefits package including paid time off, charitable giveback day, medical/dental/vision insurance, and retirement benefits to eligible employees.